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• Unveiling the Mediating Role of Emotions and Engagement in Celebrity Endorsement and Purchase Intention

  Nita Putri Anggun,  Universitas Muhammadiyah Surakarta,  Indonesia

  Anton Agus Setyawan,  Universitas Muhammadiyah Surakarta,  Indonesia

  Edy Purwo Saputro,  Universitas Muhammadiyah Surakarta,  Indonesia

  Kussudyarsana Kussudyarsana,  Universitas Muhammadiyah Surakarta,  Indonesia

  622-635

  2025-12-30

  DOI : 10.36555/almana.v9i3.2974 Abstract View : 34 PDF downloads: 12