Dear reader, Almana: Jurnal Manajemen dan Bisnis Volume 8, No. 3/ December 2024 has appeared before you, consisting of 20 journals. There are various topics presented in this edition. Maybe the diversity of these topics results in the concentration of discussion, but as a venue for ideas and scientific writing skills, still able to make a positive contribution. Hopefully, Almana : Jurnal Manajemen dan Bisnis can provide information and invite further deduction from readers as well so that the Almana Journal can be a discourse to increase the ability to think scientifically.

Published: 2024-12-29

Digital Marketing Strategy and App-Based Investment Systems: Empowering Gen Z Investment Interest

Lucky Radi Rinandiyana, Tine Badriatin, Asep Budiman, Ali Subrata

431-441

How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions

Muhammad Idrus Khisamuddin, Rita Ambarwati, Dewi Komala Sari

442-454

The Influence of ESG on Return on Asset ASEAN Companies 2013-2023

Tokit Masditok, Tri Gunarsih, Ira Geraldina, Ake Wihadanto

485-501

An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product

Intan Tenisia Prawita Sari, Agus Rahayu, Henny Hendrayati, Mohamad Iqbal Abdul Rauf

615-622