Dear reader, Almana: Jurnal Manajemen dan Bisnis Volume 8, No. 3/ December 2024 has appeared before you, consisting of 20 journals with a total of 229 pages. There are various topics presented in this edition. Maybe the diversity of these topics results in the concentration of discussion, but as a venue for ideas and scientific writing skills, still able to make a positive contribution. Hopefully, Almana : Jurnal Manajemen dan Bisnis can provide information and invite further deduction from readers as well so that the Almana Journal can be a discourse to increase the ability to think scientifically.

Published: 2024-12-29

Digital Marketing Strategy and App-Based Investment Systems: Empowering Gen Z Investment Interest

Lucky Radi Rinandiyana, Tine Badriatin, Asep Budiman, Ali Subrata

431-441

How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions

Muhammad Idrus Khisamuddin, Rita Ambarwati, Dewi Komala Sari

442-454

The Influence of ESG on Return on Asset ASEAN Companies 2013-2023

Tokit Masditok, Tri Gunarsih, Ira Geraldina, Ake Wihadanto

485-501

An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product

Intan Tenisia Prawita Sari, Agus Rahayu, Henny Hendrayati, Mohamad Iqbal Abdul Rauf

615-622