Can “Goyang Karawang” Be a Brand of Karawang Tourism City?
Article Sidebar
Main Article Content
Abstract
Goyang Karawang is one of the nicknames given to the city of Karawang, apart from "Granary Rice", and "Industrial City" Can "Goyang Karawang" be used as a brand for the Karawang Tourism City? The purpose of this study was to determine and analyze whether "Goyang Karawang" can be used as a brand of Karawang tourist city. The research method used a qualitative single case study method, namely; collecting, presenting, analyzing, triangulating, and testing validity and making conclusions and suggestions. Data analysis in the field used the Milles and Hubberman model, with the number of informants consisting of 6 internal informants and 10 external informants taken randomly from Karawang tourist visitors. The results of the study showed that "Goyang Karawang" is not a brand of Karawang tourist city but only a nickname attached to Karawang due to cultural factors, traditions, and customs of a region that always presents the charm of jaipong as a dance art in Karawang. "Goyang Karawang" cannot be used as a brand of Karawang tourist city because it does not reflect the elements of tourism in Karawang. Goyang Karawang as one of the identities of jaipong dance culture is expected to be one of Karawang's tourist attractions.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Chen, S., Mansor, N. S., Mooisan, C., & Abdullah, M. A. R. (2023). Examining Cultural Words Translation in Tourism Texts: A Systematic Review. Journal of Language Teaching and Research, 14(2), 499–509. https://doi.org/10.17507/jltr.1402.26
Dirgantara, M. P., & Pudjowato, J. (2021). Pengaruh Merk Kota dan Citra Kota terhadap Keputusan Berkunjung Wisatawan di Kebun Binatang Surabaya. Management Journal, 1(November), 421–428. http://journal.febubhara-sby.org/umj/article/view/139
Fathinnah, A., Rochani, A., & Karmilah, M. (2022). Strategi City Branding Dalam Meningkatkan Kunjungan Wisatawan. Jurnal Kajian Ruang, 2(1), 59. https://doi.org/10.30659/jkr.v2i1.20367
Ganguli, S., & Ebrahim, A. H. (2017). A qualitative analysis of Singapore’s medical tourism competitiveness. Tourism Management Perspectives, 21, 74–84. https://doi.org/10.1016/j.tmp.2016.12.002
Ghozali, I. (2018). Analisis Data untuk Riset Manajemen dan Bisnis.
Herdiani, L., Sumarni, N., Suherman., E, & Suroso. (2023). Analysis of King Cobia Fish Commodity Value Chain as an Effort to Increase the Value of Frozen Fish Product. Almana : Jurnal Manajemen dan Bisnis, 7(1), 94-105. http://journal.unla.ac.id/index.php/almana
Kasemsarn, K. (2024). The attributes of heritage, cultural, and creative tourism in the context of sustainability before and after the COVID-19 pandemic: A comprehensive review. Journal of Infrastructure, Policy and Development, 8(6), 1–25. https://doi.org/10.24294/jipd.v8i6.3979
Kotler, & Armstrong. (2018). Principles of Marketing Global Edition. (17th ed.). Pearson Education.
Kotler, P., & Amstrong, G. (2024). Principles of Marketing. In Early Greek Mythography, 1: Texts. https://doi.org/10.1093/oseo/instance.00295839
Loureiro, S. M. C., Al-Ansi, A., Ryu, H. B., Ariza-Montes, A., & Han, H. (2022). Culture, heritage looting, and tourism: A text mining review approach. Frontiers in Psychology, 13(August), 1–10. https://doi.org/10.3389/fpsyg.2022.944250
Maldonado-Erazo, C. P., del Río-Rama, M. de la C., Álvarez-García, J., & Flores-Mancheno, A. C. (2022). Use of Natural and Cultural Resources by Tourism as a Strategy for Regional Development: Bibliometric Analysis. Land, 11(8), 1–18. https://doi.org/10.3390/land11081162
Maulida, S., & Fazri, A. (2022). Peran Dinas Pariwisata Dalam Meningkatkan City Branding Pada Promosi Wisata Kabupaten Aceh Selatan. TOBA: Journal of Tourism, Hospitality and Destination, 1(2), 44–50. https://doi.org/10.55123/toba.v1i2.366
Oktaviani, D., Sukma, A., Latifah, I., & Al Hafidz, S. N. (2024). Analysis of Physical Evidence and Promotion of Braga Tourism Village on the Interest in Visiting Tourist. ALMANA : Jurnal Manajemen dan Bisnis, 8(1), 69-76. DOI: 10.36555/almana.v8i1.2353
Stevenson, D., Rowe, D., & McKay, K. (2010). Convergence in British cultural policy: The social, the cultural, and the economic. Journal of Arts Management Law and Society, 40(4), 248–265. https://doi.org/10.1080/10632921.2010.500926
Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif & Rnd. Bandung: Alfabeta.
Sugiyono. (2020). Metodologi Penelitian Kuantitatif, Kualitatif dan R & D. MPKK(2nd ed.). https://cvalfabeta.com/product/metode-penelitian-kuantitatif-kualitatif-dan-rd-mpkk/
Suksmawati, Herlina. (2023). Strategi Branding Kabupaten Malang Melalui “Pesona Budaya Gondanglegi” Dalam Membentuk Image Sebagai Kota Pariwisata. Jurnal Bisnis Indonesia, 73–83.
Uygun, M., & Ekiz, E. (2018). an Overview of Health Tourism Within the Context of Turkey’S Tourism Strategy (2023). Journal of Hospitality and Tourism, 1(August), 18–26.
Wiradharma, G., Arisanty, M., Riady, Y., Anam, K., & Prasetyo, M. A. (2023). Identitas City Branding, Analisis Tampilan Identitas Daerah pada Cover Infografis Bekraf RI. Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat, 8(1), 189–208.