The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design
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Apr 30, 2025
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Abstract
Online reviews are now a part of consumer preferences in determining product choices. This study aims to investigate the impact of negative online reviews from consumers and the role of religiosity on Muslim consumers' post-purchase behavior. Researchers use experimental designs to test hypotheses. The research focus is on understanding how Muslim consumers respond to negative online reviews as well as how religious factors may influence their responses to post-purchase behavior. This research is expected to provide insight for business practitioners in designing more effective review management and marketing strategies for the Muslim market, as well as providing a theoretical contribution to the understanding of the relationship between consumer reviews, religiosity, and post-purchase behavior.
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References
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Nurhayati, T., & Hendar, H. (2020). Personal religiosity and product involvement in the halal product purchase intention: Role of attitude as a mediating variable. Journal of Islamic Marketing, 11(6), 1821–1836. https://doi.org/10.1108/JIMA-11-2018-0214
Salleh, M. S., Ali, H., & Sidin, S. M. (2022). Religious influence on consumer behavior: A study on the impact of religiosity in the purchase decision of halal cosmetics. Pacific Rim International Journal of Business, 14(2), 125–139.
Smith, K., & Robertson, T. (2023). The moderating effect of religiosity on the relationship between negative eWOM and repurchase intention. Journal of Marketing Communications, 29(2), 215–230.
Syahputra, H., & Sukandar, D. Y. (2023). The Effect of Religiosity and Halal Product Knowledge on Repurchase Intention. The Asian Journal of Management and Marketing, 6(1), 42–50.
Sun, M., & Zhao, J. (2020). How do online consumers review negatively? arXiv preprint arXiv:2004.13463. https://arxiv.org/abs/2004.13463
Yang, L., Xu, M., & Xing, L. (2022). Exploring the core factors of online purchase decisions by building an E-Commerce network evolution model. Journal of Retailing and Consumer Services, 64, 102784.
Ali, A., & Syed, A. (2020). The influence of religiosity on consumer ethical decision-making: A cross-cultural study. International Journal of Consumer Studies, 44(6), 554–567.
Alserhan, B. A., Alserhan, Z. A., & E-Sadiq, M. (2020). A Conceptual Framework of the Islamic Marketing Mix. Journal of Islamic Marketing, 11(3), 658-672.
Arham, M. (2010), “Islamic perspectives on marketing”, Journal of Islamic Marketing, Vol. 1 No. 2, pp. 149-164.
Chang, L., & Chuang, M. (2021). The role of brand attachment in mitigating the effect of negative online reviews. Journal of Retailing and Consumer Services, 62, 102653.
Creswell, J. W., & Poth, C. N. (2021). Qualitative Inquiry and Research Design: Choosing Among Five Approaches (4th ed.). SAGE Publications.
Cui, G., Lui, H. K., & Guo, X. (2019). The Effect of Online Consumer Reviews on New Product Sales. International Journal of Electronic Commerce, 23(3), 330-362.
Kim, S., & Park, J. (2020). The effect of negative online reviews on consumer trust and purchase intention: The role of brand loyalty as a moderator. Journal of Retailing and Consumer Services, 58, 102334.
Kurniawan, F., & Anshori, Y. (2020). The Role of Online Reviews and Religious Belief in Post-Purchase Behavior. International Journal of Business and Society, 21(S1), 145–156.
Lappeman, J., & Temkin, S. (2019). The Influence of Online Product Reviews on Purchase Intention. Journal of Retailing and Consumer Services, 50, 44-50.
Mauri, C., & Minazzi, R. (2019). The Role of Online Reviews on Consumer Behavior: An Empirical Analysis on the Influence of TripAdvisor Consumer-Based Reviews on Hotel Occupancy Rates. Journal of Hospitality and Tourism Technology, 6(2), 148-159.
Moe, W. W., & Schweidel, D. A. (2022). Online Reviews: The Influence of Review Valence and Consumer Characteristics. Journal of Marketing Research, 59(3), 509–526. https://doi.org/10.1177/00222437221078301
Mulyono, A. H., & Soesilowati, E. (2023). The Effect of Religiosity on Halal Product Purchase Decision: Evidence from Muslim Consumers in Indonesia. Journal of Islamic Marketing, 14(1), 1-15. https://doi.org/10.1108/JIMA-01-2022-0025
Nurhayati, T., & Hendar, H. (2020). Personal religiosity and product involvement in the halal product purchase intention: Role of attitude as a mediating variable. Journal of Islamic Marketing, 11(6), 1821–1836. https://doi.org/10.1108/JIMA-11-2018-0214
Salleh, M. S., Ali, H., & Sidin, S. M. (2022). Religious influence on consumer behavior: A study on the impact of religiosity in the purchase decision of halal cosmetics. Pacific Rim International Journal of Business, 14(2), 125–139.
Smith, K., & Robertson, T. (2023). The moderating effect of religiosity on the relationship between negative eWOM and repurchase intention. Journal of Marketing Communications, 29(2), 215–230.
Syahputra, H., & Sukandar, D. Y. (2023). The Effect of Religiosity and Halal Product Knowledge on Repurchase Intention. The Asian Journal of Management and Marketing, 6(1), 42–50.
Sun, M., & Zhao, J. (2020). How do online consumers review negatively? arXiv preprint arXiv:2004.13463. https://arxiv.org/abs/2004.13463
Yang, L., Xu, M., & Xing, L. (2022). Exploring the core factors of online purchase decisions by building an E-Commerce network evolution model. Journal of Retailing and Consumer Services, 64, 102784.