Dear reader, Almana: Jurnal Manajemen dan Bisnis Volume 8, No. 2/ August 2024 has appeared before you, consisting of 20 journals with a total of 223 pages. There are various topics presented in this edition. Maybe the diversity of these topics results in the concentration of discussion, but as a venue for ideas and scientific writing skills, still able to make a positive contribution. Hopefully, Almana : Jurnal Manajemen dan Bisnis can provide information and invite further deduction from readers as well so that the Almana Journal can be a discourse to increase the ability to think scientifically.

Published: 2024-08-20

Analysis of Consumer Behavior in Interest in Purchasing Rajapolah Handicraft MSME Products

Arif Arif, Ai Kusmiati Asyiah, Ghaling Achmad Abdul Ghonisyah

245-253

Does Entrepreneurship Education Matter for Students’ Business Success? The Mediating Role of Entrepreneurial Mindset

Fiqih Maria Rabiatul Hariroh, Prasetyo Hari Sandi, Erin Soleha, Zulfa Zakiatul Hidayah, Etty Zuliawati Zed

288-296

The Value Chain Analysis of Coffee Products in the Case of Bandung District

Leni Herdiani, Maun Jamaludin, Melinda Aprilia Rizkinita, Iman Sudirman, Ismet Rohimat

306-317

How Entrepreneurial Competence and Leadership Style Affect Business Performance

Nining Yuningsih, Ilham Muhammad Mardi Putra, Pupung Purnamasari, Dian Rachmawati Afandi

358-365

Strategy Development to Improve Brand Awareness and Sales Performance

Nabilla Putri Nofela, Prawira Fajarindra Belgiawan

366-375

Optimization of Digital Marketing in Improving Marketing Performance

Bahtiar Herman, Wahyuni Saleh, Aksal Mursalat

387-399

Proposed Business Strategy to Increase Sales

Widya Tama, Harimukti Wandebori

408-416