Analysis of Consumer Behavior in Interest in Purchasing Rajapolah Handicraft MSME Products
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Aug 20, 2024
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Abstract
Increased competition in the craft industry and reduced activity in the surrounding community have caused a significant decline in the number of MSMEs, which is indicated by internal and external factors. Rajapolah crafts are increasingly popular with consumers because they prefer modern products compared to crafts made in Rajapolah. Wicker is considered old-fashioned and out of date, especially by the millennial generation. This research aims to analyze how price and product quality influence consumer buying interest in Rajapolah craft products. This research can be expanded as quantitative research with a sample size of 100 respondents. Based on the results that have been carried out, price and product quality have a significant effect on buying interest in Rajapolah handicraft MSME products. It can be concluded that producers, in increasing purchasing interest, need to look at the price and quality aspects of their products.
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References
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Andriyanti, E., & Farida, S. N. (2022a). Pengaruh Viral Marketing Shopee Affiliate, Kualitas Produk, Dan Harga Terhadap Minat Beli Konsumen Shopee Indonesia (Studi Pada Generasi Z Pengguna Tiktok Di Sidoarjo).
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Fauzan, A., & Rohman, A. (2019). PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SEPEDA MOTOR KAWASAKI. http://ejournal.stiemj.ac.id/index.php/ekobis
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Jia, H., Wan, E. W., & Zheng, W. (2023). Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference. Journal of Consumer Research, 50(1), 142–166. https://doi.org/10.1093/jcr/ucac043
Milansari, H., Afiani Silmi, M., Vhegi, S., Supriadi, I., & Studi Akuntansi Kampus STIE Mahardhika Surabaya, P. (2021). PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA USAHA SWEETIN. Inovasi Manajemen Dan Kebijakan Publik, 4(1).
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Qazzafi, S. (2019). CONSUMER BUYING DECISION PROCESS TOWARD PRODUCTS. International Journal of Scientific Research and Engineering Development, 2(5), 130–134. www.ijsred.com
Sandala, F. D., Tumbel, A. L., & Tampenawas, J. La. (2021). PENGARUH KELOMPOK REFERENSI, PERSEPSI HARGA DAN STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN PADA UMKM BEENJI CAFE DI SARIO KECAMATAN SARIO THE INFLUENCE OF REFERENCE GROUP, PRICE PERCEPTION AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTENTION AT SME’S “BEENJI CAFÉ” SARIO. Jurnal EMBA,9(1).
Subastian, D. V., Retno p, D. A., Firsa, E., & Sanjaya, V. F. (2021a). Pengaruh Harga, Kualitas Produk Dan Celebrity Endorser Raffi Ahmad Terhadap Minat Beli Produk Skincare MS Glow. REVENUE: Jurnal Manajemen Bisnis Islam, 2(1), 1–10. https://doi.org/10.24042/revenue.v2i1.7691
Subastian, D. V., Retno p, D. A., Firsa, E., & Sanjaya, V. F. (2021b). PENGARUH HARGA, KUALITAS PRODUK DAN CELEBRITY ENDORSER RAFFI AHMAD TERHADAP MINAT BELI PRODUK SKINCARE MS.GLOW. REVENUE: Jurnal Manajemen Bisnis Islam, 2(1), 1–10. https://doi.org/10.24042/revenue.v2i1.7691
Sugiyono., & Lestari, Puji. (2021). Metode Penelitian Komunikasi (Sunarto, Ed.; Pertama). Alfabeta.
Sulaiman, A., Bagus, I., Udayana, N., & Maharani, B. D. (2022). Analisis pengaruh citra merek, kelayakan harga dan kualitas produk terhadap minat beli konsumen. JURNAL MANAJEMEN, 14(2), 2022–2327. https://doi.org/10.29264/jmmn.v14i2.11192
Varman, R., Sreekumar, H., & Belk, R. W. (2022). Money, Sacrificial Work, and Poor Consumers. Journal of Consumer Research, 49(4), 657–677. https://doi.org/10.1093/jcr/ucac008
Walters, D. J., & Hershfield, H. E. (2021). Consumers make different inferences and choices when product uncertainty is attributed to forgetting rather than ignorance. Journal of Consumer Research, 47(1), 56–78. https://doi.org/10.1093/JCR/UCZ053