Dear reader, Almana: Jurnal Manajemen dan Bisnis Volume 5, No. 2/ August 2021 has appeared before you, consisting of 20 journals with a total of 170 pages. There are various topics presented in this edition. Maybe the diversity of these topics results in the concentration of discussion, but as a venue for ideas and scientific writing skills, still able to make a positive contribution. Hopefully, Almana : Jurnal Manajemen dan Bisnis can provide information and invite further deduction from readers as well so that the Almana Journal can be a discourse to increase the ability to think scientifically.

Published: 2021-08-16

Role of Entrepreneurial Orientation and Market Orientation to MSMES Performance

Sarah Nurlaeli Tanzil, Erry Sunarya, Dicky Jhoansyah

141-147

Analysis of Hotel Visitor Reviews using LDA-Based Topic Modeling Method

Bunga Aisyah Ravissangeta Yansari, Nurvita Trianasari

165-173

Switching Barrier Effect on Millennial Customer Retention through the Mediation of Brand Trust

Agung Novianto Margarena, Nurhidayani Nurhidayani, Amanda Yuliana, Agung Budiarto

199-209

Measuring Brand Emotional in Increasing Brand Loyalty

Anita Yuliana, Asep Muhamad Ramdan, Acep Samsudin

210-214

Analysis of Net Interest Margin (NIM) and Return on Assets (ROA)

Ajeng Ayu Wardhani Putri, Nor Norisanti, Faizal Mulia Z

222-227

The Financial Ratio Analysis in Predicting the Conditions of Financial Distress

Meilinda Dwi Astuti, Sri Hermuningsih, Alfiatul Maulida

235-240

Celebrity Endorsement and Content Instamarketing of Purchase Intention Beauty Products

Meilisya Nurfazzar Abdurohim, Kokom Komariah, R Deni Muhammad Danial

278-283

The Influence of Return on Assets and Debt to Equity Ratio on Company Value

Dinna Charisma, Ari Bramasto, Olivia Ardan Ameswari

284-296