Purchase Decision in the Online Shopping Application, Reviewed from Easy, Quality of Information, Culture, and Trust

Main Article Content

Cantik Islamaya Fortuna
Fithri Setya Marwati

Abstract

The E-commerce sector is currently very developing and in demand because of the many advantages it has over conventional buying and selling activities. The purpose of this study was to determine the effect of easy, quality of information, culture, and trust on purchase decisions among users of the online shopping store applications in Surakarta. The sample can be calculated using the infinite formula method and the results are 96.04 people then rounded up to 100 respondents. This research is quantitative descriptive. This study will explain the relationship between the variables to be studied which are described by numbers. The F-test results show that Easy, Quality of Information, Culture, and Trust together have a significant effect on consumer purchasing decisions on the online shopping application Tokopedia. The t-test results show that easy has a positive and significant effect on purchasing decisions. This means that the higher the convenience of each consumer, the purchasing decision will increase. Quality Of Information has a positive and significant effect on purchasing decisions. This means that the higher the quality of information for each consumer, the purchasing decision will increase. Culture has a negative and significant effect on purchasing decisions. This means that cultural variables have a negative influence on purchasing decisions.

Article Details

Section
Articles

References

Andromeda, Kevin. (2015). Analisis Pengaruh Kepercayaan, Kemudahan, Dan Keragaman Produk Pakaian Via Online Terhadap Keputusan Pembelian Secara Online (Studi kasus pada mahasiswa belanja online pada FEB Universitas Muhammadiyah Surakarta). Thesis Universitas Muhamadiyah Surakarta.

Anggraeni, P., & Madiawati, P. N. (2016). Pengaruh Kepercayaan Dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online Pada Situs Www.Traveloka.Com. Proceeding of Management, 3, 1880.

Aribowo, D. P. ., & Nugroho, M. A. (2013). Pengaruh Trust Dan Perceived Of Risk Terhadap Niat Untuk Bertransaksi Menggunakan E-Commerce. Jurnal Nominal, 1(3), 1–18.

Ayuningtiyas , K., & Gunawan, H. (2018). Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Daring Di Aplikasi Bukalapak Pada Mahasiswa Politeknik Negeri Batam. Journal of Applied Business Administration, 2.

Bahari, Andi Faisal., & Ashoer, Muhammad. (2018). Pengaruh Budaya, Sosial, Pribadi Dan Psikologis Terhadap Keputusan Pembelian Konsumen Ekowisata. Journal Minds: Manajemen Ide dan Inspirasi, 5(1), 69-78. https://doi.org/10.24252/minds.v5i1.4839

Kotler, P., & Armstrong, G. (2016). Principles of Marketing Sixteenth Edition: Global Edition. England: Pearson Education Limited

Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran Jilid I Edisi ke 12. Jakarta: Erlangga.

Lestari, I. T., & Widyastuti, W. (2019). Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Belanja Online (Studi Pada Pengguna Tokopedia). Jurnal Ilmu Manajemen, 7.

Machfoedz, M. (2013). Pengantar Pemasaran Modern. Yogyakarta: Akademi Pemasaran Manajemen Pemasaran YPKPN.

Santoso, D. T., & Purwanti, E. (2013). Pengaruh Faktor Budaya, Faktor Sosial, Faktor Pribadi, Dan Faktor Psikologis Terhadap Keputusan Pembelian Konsumen Dalam Memilih Produk Operator Seluler Indosat-M3 Di Kecamatan Pringapus Kab. Semarang. Among Makarti.

Siagian, Hotlan., & Cahyono, Hotlan. (2014). Analisis Website Quality, Trust, dan Loyalty Pelanggan Online Shop. Jurnal Manajemen Pemasaran, 8(2).

Suprayitno, A., Rochaeni, S., & Purnomowati, R. (2015). Pengaruh Faktor Budaya, Sosial, Pribadi, Dan Psikologi Konsumen Terhadap Keputusan Pembelian Pada Restoran Gado-Gado Boplo (Studi Kasus: Restoran Gado-Gado Boplo Panglima Polim Jakarta Selatan). Jurnal Agribisnis.

Utomo, L. T., Ardianto, Y. T., & Sisharini, N. (2017). Pengaruh Kualitas Sistem, Kualitas Informasi, Kualitas Layanan, Terhadap Kepuasan Pengguna Sistem Informasi Akademik Universitas Merdeka Malang. Universitas Merdeka Malang. Jurnal Teknologi & Manajemen Informatika.