Integrated Tourism Development: an Institutional Management Priority Study
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Dec 25, 2022
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Abstract
At least 200 people per day visit the hilly area of Matakando which has the potential for culinary tourism, rice fields, and education that are very likely to be developed. The purpose of this study is to find a management pattern for the development of tourism centers that can integrate the three types of tourism. The criteria and alternative indicators were obtained from the Focus Group Discussion (FGD) held in August 2022. Using the Analytical Hierarchy Process (AHP) method, we confirmed that culinary tourism is a priority, which will be developed into integrated rice field tourism and education. Alternative development strategies that need to be carried out are rearranging the structure and management of tourism, training in the management of tourism institutions, increasing creativity for business actors, developing infrastructure, increasing marketing capabilities, compiling strategic plan documents, and enforcing green zones.
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References
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Hardinandar, Fajrin., & Pratama, Adhi Nurrahman. (2019). The Role of Social Capital in Improving Household Welfare (Case Study in Lambu District, Bima Regency). Jurnal Ilmu Ekonomi dan Pembangunan, 19(2): 107–19. https://jurnal.uns.ac.id/jiep/article/view/30450.
Hasibuan, Bernard., Ratnasari, Lisa., & Gusdini, Ninin. (2022). Perancangan Strategi Pengembangan Destinasi Wisata Pantai Pangadaran, Jawa Barat. Jurnal Manajemen Dayasaing, 23(2): 81–89.
Indiarti, Wiwin., Munir, Abdul. (2016). The Implementation of Community-Based Ecotourism Concept in Osing Tourism Village Development Strategy of Banyuwangi Regency, Indonesia. (Tdz I): 68–73.
Kusniasanti, Sandryas Alies. (2019). Analisis Strategi Pengembangan Agrowisata (Studi Kasus Kampung Petani Buah Jeruk Siam Di Kecamatan Bangorejo - Banyuwangi). Journal of Tourism and Creativity, 3(2): 151–62.
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Salamzadeh, Aidin., Ebrahimi, Pejman., Soleimani, Maryam., & Farkas, Maria Fekete. (2021). An AHP Approach to Identify the Barriers of Sustainable Geotourism Development in Iran: An Economic View. Geoheritage, 13(3): 1–11. https://doi.org/10.1007/s12371-021-00581-9.
Saputra, M Ryan., & Rodhiyah. (2016). Strategi Pengembangan Wisata Di Kawasan Gunung Andong Magelang. Jurnal Ilmu Administrasi Bisnis, 5(4): 571–86.
Sesotyaningtyas, Mega., & Manaf, Asnawi. (2015). Analysis of Sustainable Tourism Village Development at Kutoharjo Village, Kendal Regency of Central Java. Procedia - Social and Behavioral Sciences, 184 (August 2014): 273–80. http://dx.doi.org/10.1016/j.sbspro.2015.05.091.
Siswanto, Adil., & Moeljadi. (2015). Eco-Tourism Development Strategy Baluran National Park in the Regency of Situbondo, East Java, Indonesia. International Journal of Evaluation and Research in Education (IJERE), 4(4): 185.
Stefan D, Vasile V, Popa M-A, Cristea A, Bunduchi E, Sigmirean C, et al. (2021) Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania. PLoS ONE 16(1): e0245044. https://doi.org/10.1371/journal.pone.0245044.
Sumarsono, Hadi., Arti, Hinuda Wisna., & Soesilo, Yohanes Hadi. (2020). The Development Strategy of Tourism Sector in Ponorogo, Indonesia. 124: 994–1004.
Wibowo, Y. A., & Ronggowulan, L. (2021). Potential Analysis and Community-Based Sustainable Tourism Development Strategy (a Case of Kampung Menjing, Sukoharjo Regency, Central Java, Indonesia). IOP Conference Series: Earth and Environmental Science, 683(1).
Wiloso, Pamerdi Giri. (2019). COMMUNITY PARTICIPATION IN REGIONAL TOURISM DEVELOPMENT: A CASE STUDY IN NORTH HALMAHERA REGENCY - INDONESIA. Insights Into Regional Development, 1(4).
Zhou, Xinyue., Wang, Jing., & Zhang, Song. (2021). Evaluation of Community Tourism Empowerment of Ancient Town Based on Analytic Hierarchy Process: A Case Study of Zhujiajiao, Shanghai. Sustainability (Switzerland), 13(5): 1–18.