Analysis of Physical Evidence and Promotion of Braga Tourism Village on the Interest in Visiting Tourists

Article Sidebar

PDF
Published Apr 30, 2024
DOI https://doi.org/10.36555/almana.v8i1.2353

Main Article Content

Desy Oktaviani
Universitas Widyatama, Indonesia
Andhi Sukma
Universitas Widyatama, Indonesia
Ifa Latifah
Universitas Widyatama, Indonesia
Salma Nur Al Hafidz
Universitas Widyatama, Indonesia

Abstract

 


Interest in visiting is an encouragement that arises from within each individual to visit a tourist attraction. Interest in visiting tourists to a tourist attraction is influenced by several factors such as physical evidence and promotions carried out by the manager. If the value of physical evidence and promotional activities is increased, then tourist visits will also increase to a tourist attraction. This study aims to determine the effect of physical evidence and promotion on Tourist Interest in Braga Tourism Village in Bandung City. This study uses quantitative methods with descriptive analysis and verification approaches. The population of this study were prospective tourists who would visit the city of Bandung. The data that has been collected and obtained from the results of this study was then calculated using the SPSS ver. 25 application. 25. From the results of this test, it can be concluded that physical evidence has a significance value of 0.038 less than 0.05 so it can be concluded that it has a positive and significant influence on visiting interest. Promotion also has a significance value of 0.000 less than 0.05 so it can be concluded that the promotion variable has a significant effect on tourist interest.

Article Details

Issue
Vol 8 No 1 (2024): April
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Author Biographies

Ifa Latifah, Universitas Widyatama, Indonesia

Salma Nur Al Hafidz, Universitas Widyatama, Indonesia

References

Agusti, M., Utari, W., & Mardi W, N. (2020). ANALISIS PENGARUH PROMOSI DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG DENGAN KEPERCAYAAN SEBAGAI VARIABEL PERANTARA (Studi pada Wisatawan Desa Wisata Energi Migas Teksas Wonocolo di Bojonegoro). Jurnal Mitra Manajemen, 4(5), 804–818. https://doi.org/10.52160/ejmm.v4i5.397

Ariyani, R. M., Dhameria, V., & Suyitno, S. (2022). Pengaruh Daya Tarik Wisata dan Promosi Media Sosial terhadap Minat Berkunjung Kembali Wisatawan di Waduk Setu Patok Kabupaten Cirebon. JPEKA: Jurnal Pendidikan Ekonomi, Manajemen Dan Keuangan, 6(2), 133–147. https://doi.org/10.26740/jpeka.v6n2.p133-147

Asy’ari, R., Afriza, L., & Silalahi, A. T. (2022). Pengembangan Tata Kelola Destinasi Pariwisata Melalui Pendekatan Pemberdayaan Masyarakat di Kampung Wisata Braga. TOBA: Journal of Tourism, Hospitality and Destination, 1(1), 07–13. https://doi.org/10.55123/toba.v1i1.78

Dahmiri, D., & Bhayangkari, S. K. W. (2022). Pengaruh Promosi Visual, Fasilitas Dan Daya Tarik Wisata Terhadap Minat Berkunjung Wisatawan Di Candi Muaro Jambi. Jurnal Manajemen Terapan Dan Keuangan, 11(04), 1069–1079. https://doi.org/10.22437/jmk.v11i04.21858

Darojat, I. (2021). ANALISIS PENGARUH DAYA TARIK WISATA DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING (STUDI PADA CITRA RAYA WATER WORLD). Dynamic Management Journal, 5. https://doi.org/http://dx.doi.org/10.31000/dmj.v5i1.4101

Firmansyah, M. A. (2020). Buku Komunikasi Pemasaran (Issue July). https://www.researchgate.net/publication/342644678

Girsang, D., & Sipayung, N. L. (2021). Peran Instagram Terhadap Minat Berkunjung Wisatawan Ke Objek Wisata Bukit Indah Simarjarunjung Kabupaten Simalungun (Pasca Pandemi Covid-19). Jurnal Darma Agung, 29(3), 416. https://doi.org/10.46930/ojsuda.v29i3.1226

Hardani, D. (2020). Metode penelitian kualitatif & kuantitatif (1st ed.). Pustaka Ilmu.

Hendriyani, I. G. A. D. (2023). Siaran Pers: Menparekraf Paparkan Penyerapan Pagu Anggaran Tahun 2022 di Hadapan Komisi X DPR RI. https://kemenparekraf.go.id/berita/siaran-pers-menparekraf-paparkan-penyerapan-pagu-anggaran-tahun-2022-di-hadapan-komisi-x-dpr-ri

Huda, R. (2020). Pengembangan Ekonomi Lokal Melalui Sektor Pariwisata di Desa Serang, Kecamatan Karangreja, Kabupaten Purbalingga. Aspirasi: Jurnal Masalah-Masalah Sosial, 11(2), 157–170. https://doi.org/10.46807/aspirasi.v11i2.1470

Ngajow, M. T., Tawas, H. N., & Djemly, W. (2021). Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023) (Derinta Entas (ed.)). https://doi.org/https://doi.org/10.2991/978-94-6463-170-8

Primadewi, Erika., Rispantyo., & Wardiningsih, S. D. (2020). ANALISIS FAKTOR PROMOSI, AKSESIBILITAS DAN BUKTI FISIK TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN (Studi pada Destinasi Wisata Gunung Beruk Desa Karangpatihan Kecamatan Balong Kabupaten Ponorogo). Jurnal Manajemen Sumber Daya Manusia, 14(5), 13–23.

Pusparani, P. (2023). Pengaruh Faktor Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan (Studi Kasus Kota Banda Aceh). YUME : Journal of Management, 6(1), 28. https://doi.org/10.37531/yum.v6i1.3498

Rachmawati, S., Setiawan, T., & Ismanto, S. U. (2023). Increasing Tourism Image through the Tourism Marketing Development Program Implementation in Bandung City. International Journal of Current Science Research and Review, 06(03), 2110–2119. https://doi.org/10.47191/ijcsrr/v6-i3-31

Riyoko, S. (2020). DASAR–DASAR PEMASARAN (ed. 1). CV. Markumi. https://eprints.unisnu.ac.id/id/eprint/305/

Sugiyono. (2020). Metode Penelitian kualitatif, kuantitatif dan R&D - MPKK (2nd ed.). https://cvalfabeta.com/product/metode-penelitian-kuantitatif-kualitatif-dan-rd-mpkk/

Triyanto, & Widoyo, A. (2020). Pengaruh Daya Tarik Wisata Dan Promosi Terhadap Minat Berkunjung Wisatawan. 11, 83–97.