ANALISIS BISNIS MODEL DENGAN PENDEKATAN BUSINESS MODEL CANVAS TERHADAP USAHA MIKRO KELAS MENENGAH LAUNDRY PAPIN SUKAPURATELKOM UNIVERSITY

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Published Apr 30, 2018
DOI https://doi.org/10.36555/almana.v2i1.1933

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Humaira Qur’ani
Prodi S1 Administrasi Bisnis, Fakultas Komunikasi Bisnis, Universitas Telkom
Rizqi Khairunnisa
Prodi S1 Administrasi Bisnis, Fakultas Komunikasi Bisnis, Universitas Telkom

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1
, Rizqi Khairunnisa
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Vol 2 No 1 (2018): Vol. 2 No.1/ April 2018
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Articles
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References

Kotler, Philip. & Gary Armstrong. 2014. Principle of Marketing, 15th edition. New Jersey: Pearson Prentice Hall.

PPM Manajemen. (2012). Business Model Canvas : Penerapan di Indonesia. (p. 7, p. 11) Jakarta : PPM Manajemen.

Osterwalder, A., & Pigneur, Y. (2012). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. (p. 8, p. 11) Jakarta: Elex Media Komputindo