Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products
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Aug 23, 2022
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Abstract
TikTok has played a significant role in the development of social media today. Where the role of TikTok has almost influenced all forms of perception for the audience. MSMEs, especially in food and beverage products. TikTok can be an appropriate promotional medium to introduce a strong brand position. This role becomes very important when there is a review or review from the Content Creator. For this reason, this study will examine how big the influence of TikTok Content Creator in introducing MSME food and beverage products. Using a quantitative method approach using a questionnaire instrument distributed through google form to find out the impact of TikTok Content Creator on product identification of F&B MSMEs. This approach is used to determine the condition of a phenomenon being discussed with the data analysis design.
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References
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Wilcox, K., & Stephen, A. T. (2013). Are close friends the enemy? Online social networks, self-esteem, and self-control. Journal of Consumer research, University of Chicago Press Chicago, IL, 40(1), pp. 90–103
Yadav, M., & Rahman, Z. (2017). Social media marketing: Literature review and future research directions. International Journal of Business Information Systems, 25 (2), 213–240.
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Bansal, G., Zahedi, F. M., & Gefen, D. (2016). Do context and personality matter? Trust and privacy concerns in disclosing private information online. Information & Management, 53(1), 1-21. doi: https://doi.org/10.1016/j. im.2015.08.001
Bulele, Y. (2020). Analisis Fenomena Sosial Media Dan Kaum Milenial: Studi Kasus Tiktok. Conference On Business, Social Sciences And Innovation Technology, 1(1), 565-572.
Creswell, J. (2014). Research Design (4th ed.). London: SAGE Publications.
Dann, S., Dann, S. (2017). E-Marketing: Theory and Application. United Kingdom: Palgrave Macmillan.
Denzin, N. K., & Lincoln, Yvonna S. (2017). The Sage Handbook of Qualitative Research. Fifth Edition. SAGE Publications, Inc.
Dwidienawati, D., Tjahjana, D., Abdinagoro, S., Gandasari, D., & Munawaroh. (2020). Customer review or influencer endorsement: which one influences purchase intention more? Heliyon, 6(11), e05543. https://doi.org/10.1016/j.heliyon.2020.e05543.
Dwivedi, Y., Ismagilova, E., Hughes, D., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H.,
Krishen, A., Kumar, V., Rahman, M., Raman, R., Rauschnabel, P., Rowley, J., Salo, J., Tran, G., & Wang, Y., (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management. 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Edwards, Dustin. (2017). On circulatory encounters: The case for tactical rhetorics. Enculturation, 25, n.p. Retrieved from http://enculturation.net/circulatory encounters.
Felix, R., Rauschnabel, P.A., & Hinsch, C., (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118–126.
Frost, A, (2017). Only 3% of People Think Sales people Possess This Crucial Character Trait. Retrieved from http:// https://blog.hubspot.com/sales/salespeople-perception-problem.
Gallagher, John R. (2017). Writing for algorithmic audiences. Computers and Composition, 45, 25–35. http://dx.doi.org/10.1016/j.compcom.2017.06.002
Gardner, J., & Lehnert, K. (2016). What’s new about new media? How multi-channel networks work with content creators. Business Horizons, 59(3), 293–302. https://doi.org/https://doi.org/10.1016/j.bushor.2016.01.009
Ghozali, Imam. (2018). Aplikasi analisis multivariate dengan program SPSS. Cetakan ke sembilan. Semarang: Badan Penerbit Universitas Diponegoro.
Hsu, C.-L. (2020). How vloggers embrace their viewers: Focusing on the roles of para-social interactions and flow experience. Telematics and Informatics, 49, 101364. doi:10.1016/j.tele.2020.101364.
Kennedy, M. (2020). If the rise of the TikTok dance and e-girl aesthetic has taught us anything, it’s that teenage girls rule the internet right now: TikTok celebrity, girls and the Coronavirus crisis. European Journal of Cultural Studies, 23(6), 1069-1076. https://doi.org/10.1177/1367549420945341.
Keszey, Tamara., & Biemans, Wim. (2017). Trust in marketing’s use of information from sales: The moderating role of power. Journal of Business & Industrial Marketing. 32, 10.1108/JBIM-09-2015-0169.
Kotler, P., Pfoertsch, W., & Sponholz, U. (2021). H2H Management: Putting Trust and Brand in Focus BT - H2H Marketing: The Genesis of Human-to-Human Marketing (P. Kotler, W. Pfoertsch, & U. Sponholz (eds.); pp. 111–155). Springer International Publishing. https://doi.org/10.1007/978-3-030-59531-9_4
Omar, B., & Dequan, W. (2020). Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage. International Journal of Interactive Mobile Technologies (iJIM), 14(04), pp. 121–137.
Osazee-Odia, O.U. (2017). Investigating the influence of social media on sociability: A study of university students in Nigeria. Int. J. IntRelat. Media Mass Commun. Stud. 2017, 3, 1–23.
Permana, R. M. T., Rohandi, M. M. A., & Nugraha, Y. D. (2021). New Business Model For Creative Agency Through Influencer Marketing. Jurnal Manajemen Dan Bisnis Performa, 18(3), 11–19. https://doi.org/10.29313/performa.v18i3.8101
Popova, N., Kataiev, A., Skrynkovskyy, R., & Nevertii, A. (2019). Development of trust marketing in the digital society. Economic Annals-XXI, 3(4), 13-25. https://doi.org/10.21003/ea.V176-02
Purnomo, F. (2019). Program Ladit (Lapak Digital): Optimalisasi Media Digital sebagai Wadah dalam Pengembangan Umkm di Madura. Jurnal Studi Manajemen Dan Bisnis, 6(2), 89-95.
Sharabati, A.-A.A., Al-Haddad, S., Al-Khasawneh, M., Nababteh, N., Mohammad, M., & Abu Ghoush, Q. (2022). The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application. J. Open Innov. Technol. Mark. Complex. 8, 125. https://doi.org/10.3390/joitmc8030125
Smesco. (2021). 10 Juta Pengguna Aktif TikTok di Indonesia Menjadi Target Market Yang Bagus untuk Memasarkan Produk UKM, https://smesco.go.id/berita/program-majubareng-tiktok
Thurau, Thorsten Hennig., Hofacker, C. F., & Bloching, B. (2013). Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies. Journal of interactive marketing, 27(4), pp. 237–241.
Wang, Y. (2020). Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin). Computers in Human Behavior. Elsevier, 110, p. 106373
Weimann, G., & Masri, N. (2020). Research note: spreading hate on TikTok. Studies in Conflict & Terrorism, 1-14. https://doi.org/10.1080/1057610X.2020.1780027
Wilcox, K., & Stephen, A. T. (2013). Are close friends the enemy? Online social networks, self-esteem, and self-control. Journal of Consumer research, University of Chicago Press Chicago, IL, 40(1), pp. 90–103
Yadav, M., & Rahman, Z. (2017). Social media marketing: Literature review and future research directions. International Journal of Business Information Systems, 25 (2), 213–240.
Zhong, R. (2018). China's King of Internet Fluff Wants to Conquer the World. The New York Times, p.1. Retrieved from https://www.nytimes.com/2018/10/29/technology/bytedanceapp-funding-china.html