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An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product

Intan Tenisia Prawita Sari, Universitas Pendidikan Indonesia, Indonesia, Indonesia

Agus Rahayu, Universitas Pendidikan Indonesia, Indonesia, Indonesia

Henny Hendrayati, Universitas Pendidikan Indonesia, Indonesia, Indonesia

Mohamad Iqbal Abdul Rauf, Universitas Garut, Indonesia, Indonesia

615-622

2024-12-29

DOI : 10.36555/almana.v8i3.2728 Abstract View : 249 PDF downloads: 194

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