Margarena, Agung Novianto, Nurhidayani Nurhidayani, Amanda Yuliana, and Agung Budiarto. 2021. “Switching Barrier Effect on Millennial Customer Retention through the Mediation of Brand Trust”. Almana : Jurnal Manajemen Dan Bisnis 5 (2):199-209. https://doi.org/10.36555/almana.v5i2.1559.