NOVITA, Renny; ARUMAN, Akhmad Edhy; SETIAWAN, Joe Harrianto. Netflix’s K-Drama Exclusivity Strategy and Customer Loyalty. Almana : Jurnal Manajemen dan Bisnis, [S. l.], v. 10, n. 2, p. 490–504, 2026. DOI: 10.36555/almana.v10i2.3075. Disponível em: https://journalfeb.unla.ac.id/index.php/almana/article/view/3075. Acesso em: 29 aug. 2026.