Rinandiyana, L. R., Kurniawan, D., Mufreni, A. N. F., & Badriatin, T. (2026). Gamification, Live Streaming, and Social Influence as Drivers of Purchase Intention: The Mediating Role of Flow Experience among Generation Z . Almana : Jurnal Manajemen Dan Bisnis, 10(2), 300–312. https://doi.org/10.36555/almana.v10i2.3042