Almana : Jurnal Manajemen dan Bisnis

Efforts to Increase Organizational Commitment Through Visionary Leadership, Learning Organizations, and Competencies

Andari Andari — 2024-08-20

With quality education, the quality of a nation will be reflected. To produce superior human resources, lecturers as educators have a responsibility to improve human resources by providing quality education. In achieving the vision and mission of higher education, it is necessary to support the organizational commitment of lecturers. The purpose of the study analyze efforts to increase organizational commitment through visionary leadership, learning organizations, and competencies. The method used in this study is quantitative, using the Structural Equation Model (SEM) analysis tool. The population of permanent lecturers of the Foundation amounted to 3322 people, and the sample amounted to 357 respondents. Sample determination using stratified cluster random sampling. The results of this study explain that visionary leadership, learning organizations, and competencies partially affect organizational commitment. In addition, the results of the hypothesis test simultaneously show visionary leadership, learning organizations and competencies together affect organizational commitment. To increase organizational commitment, Private Universities in the Banten Province area need continuous improvement, including increasing the effectiveness of Visionary leadership, the existence of institutions to continue to learn and adapt as ideal Learning Organizations, and increasing their Competencies its lecturers, as an effort to build and increase the organizational commitment of the Dosen.

Innovations Ability Influenced by Creativity, Competence, and Intrinsic Motivation and Its Implications for Entrepreneurs Success

Dian Wahyuningsih — 2024-08-20

The strategic issue that is currently trending in Small Business activities is making MSMEs the backbone of the national economy. Empowerment and development of the existence of small business centers are very necessary so that they can grow and be sustainable, especially in the fashion sector. This research aims to explain the ability to innovate which is influenced by creativity, competence, and intrinsic motivation, and its implications for the success of small entrepreneurs (survey of small entrepreneurs in the fashion sector throughout Greater Bandung). The type of research is quantitative research, the research method used is descriptive and verification methods, and research variables include Creativity, Competence and Intrinsic Motivation, Ability to Innovate, and Entrepreneurial Success. The total sample was 250 small business actors with data collection techniques using questionnaires. The data analysis technique uses structural equation modeling (SEM) with the LIESRELL program. Descriptive research results show that creativity, competence, intrinsic motivation, and the ability to innovate as well as the success of entrepreneurs fall into the moderate to good category. The results of the verification research show that creativity, competence, and intrinsic motivation influence the ability to innovate both simultaneously and partially and the ability to innovate influences the success of small entrepreneurs in the Greater Bandung fashion sector.

The Effect of Visioner Leadership, Communication and Organizational Culture on Employee Commitment and Their Implications on Employee Performance

Donald Frensius Pasaribu — 2024-08-20

Facing competition in the current era of globalization requires every organization to work more efficiently and effectively. Competition Increasingly stringent conditions cause organizations to be able to increase their competitiveness in achieving the goals and objectives set by the organization. one of which is increasing employee commitment This study aims to know, analyze, and examine the influence of visionary leadership, communication, and organizational culture on employee commitment and its implications on employee performance at PT. Saraswanti Group North Sumatra. The research methods used are descriptive and verifiative analysis. The data collection used is using questionnaires accompanied by observation techniques and literature. The study used samples taken from proportionally selected employees. Data analysis techniques used to use SEM analysis. The results of the study descriptively show that visionary leadership, communication, organizational culture, employee commitment, and employee performance are in the category of quite good. The results of the verification research show that visionary leadership, communication, and organizational culture affect employee commitment both simultaneously and partially, and employee commitment affects employee performance at PT. Saraswanti Group North Sumatra.

The Moderating Effect of Macroprudential Policies on the Relationship Between the Effectiveness of the Board of Directors in Shaping the Bank's Risk-Taking Behavior

Putri Fariska — 2024-08-20

Macroeconomic instability in 2020 caused by COVID-19 can affect the stability of the country's financial system and trigger risks to banking performance. The implementation of macroprudential policies and the effectiveness of the board of directors as policy implementers can be one of the solutions to this problem. The purpose of this study is to see how the influence of macroprudential policies and the effectiveness of the board of directors in shaping bank risk-taking behavior. The method used is panel data regression method and moderation regression with a sample of 43 banks listed on the Indonesia Stock Exchange including banks that consistently published their financial statements for the last five years. The results showed that partially only the effectiveness of the board of directors and company size affected bank risk-taking behavior, while macroprudential policies, macroprudential policies that moderate the effectiveness of the board of directors, and inflation were considered to not affect bank risk-taking behavior, this was due to differences in bank-specific characteristics, the effectiveness of corporate governance, policy implementation in the form of policy easing and tightening, and the interaction between macroprudential policies and monetary policy. However, simultaneously the independent variables and control variables have a significant influence on bank risk-taking behavior.

Analysis of Consumer Behavior in Interest in Purchasing Rajapolah Handicraft MSME Products

Arif Arif — 2024-08-20

Increased competition in the craft industry and reduced activity in the surrounding community have caused a significant decline in the number of MSMEs, which is indicated by internal and external factors. Rajapolah crafts are increasingly popular with consumers because they prefer modern products compared to crafts made in Rajapolah. Wicker is considered old-fashioned and out of date, especially by the millennial generation. This research aims to analyze how price and product quality influence consumer buying interest in Rajapolah craft products. This research can be expanded as quantitative research with a sample size of 100 respondents. Based on the results that have been carried out, price and product quality have a significant effect on buying interest in Rajapolah handicraft MSME products. It can be concluded that producers, in increasing purchasing interest, need to look at the price and quality aspects of their products.

Strategy to Increase Market Share Current Account Saving Account (CASA) Through Optimizing the Development of Electronic Banking in Indonesia

Somi Mohamad Yunus — 2024-08-20

The basis of this research is motivated by the phenomenon that occurs where banking services in Indonesia have still known for a very long time and require a struggle to make a transaction. A network that is often problematic, strict regulations and the length of the account creation process are some examples of problems related to banking services in Indonesia. This study aims to find out how the development of electronic banking at Bank BJB, the Market Share Current Account Savings Account at Bank BJB, what obstacles are faced in the development of electronic banking at Bank BJB, and what strategies are carried out to increase CASA market share through the optimization of electronic banking development. The research method used is qualitative by interviewing resource persons from within the company, policymakers, and practitioners in the banking sector. The results obtained show that Bank BJB has carried out digital service transformation specifically in 2021. The company has made several developments in terms of core banking, switching, and networking. CASA's market share has not reached the expected target. Several strategies to increase Bank BJB's CASA market share through electronic banking optimization include the development of a user-friendly Mobile application. Focus on developing an intuitive and easy-to-use mobile app.

Antecedents of Financial Behavior of MSME

Anita Handayani — 2024-08-20

Micro, Small, and Medium Enterprises (MSMEs) have an important role in economic growth and development in Indonesia. MSMEs are an integral part of the national business world and have a strategic position, potential, and role in realizing national development goals. The way to achieve the goals above, it is necessary to have MSMEs that can survive in various conditions. Good management is needed in managing these MSMEs, one of which is the financial behavior of MSMEs because financial behavior is an individual's perception of controlling sources of funds (money). This research aims to analyze the role of financial factors that can influence the financial behavior of MSMEs. This research uses a quantitative method with a structural equation model. So, MSMEs need to have good financial behavior to maintain business continuity. The financial factors used in this research are Financial Literacy, Financial Attitude, Locus of Control, and Financial knowledge. The research results show that all the variables used have an impact on the financial behavior of MSMEs in Gresik.

Inflation and DER Fluctuations: The Underpricing Phenomenon

Jufri Yandes — 2024-08-20

Capital markets reflect economic progress, with IPO and underpricing illustrating market and investor efficiency. This study aims to see how inflation and DER variables impact the underpricing value during the IPO years from 2021 to 2022. For this study, a purposive sampling method was applied to sort out a sample of 75 issuers during the period with respect to certain criteria. The hypotheses of this study were tested using multiple linear regression analysis using the EViews program. The main data comes from the prospectus of issuers listed on the Indonesia Stock Exchange (IDX). The inflation variable may or may not have a significant impact on the underpricing phenomenon. Where also the coefficient results are negative on the inflation value from 2021 to 2022, meaning that the greater the increase in the inflation variable, the value of stock under-pricing will decrease. The study results also contradict the results of the inflation T-test, explaining that the DER variable may or may not have a significant effect on the underpricing of IPO shares, but from 2021 to 2022 based on the F test, the underpricing of IPO shares is influenced by the DER and inflation variables simultaneously.

Does Entrepreneurship Education Matter for Students’ Business Success? The Mediating Role of Entrepreneurial Mindset

Fiqih Maria Rabiatul Hariroh — 2024-08-20

Over the recent past, entrepreneurship has become an increasingly popular topic. Many individuals are interested in becoming entrepreneurs and developing their businesses. However, not everyone has the skills to be a successful entrepreneur. There are several elements that can have an impact on business success, one of which is having an entrepreneurial mindset. The purpose of this paper is to determine the role of entrepreneurial mindset in mediating entrepreneurship education on student business success. The research data used is primary data by distributing questionnaires to respondents. The population in this study were students of the Faculty of Economics and Business Sciences, Pelita Bangsa University. The sample in this study was using Non-Probability Sampling. The sample used in this study were 100 respondents using the nonprobability sampling method, namely accidental sampling, which is a sampling technique based on chance, anyone who by chance / incidentally meets the researcher can be used as a sample if it is deemed that the person who happened to be met is suitable as a data source. In this study, the data analysis techniques used were descriptive analysis techniques and inferential analysis techniques using Partial Least Square (PLS) analyzers. According to the research results, entrepreneurship education and entrepreneurial mindset significantly affect students' business success.

The Impact of Persuasive Communication, Transformational Leaderships, and Work Interest on Work Ethic

Fanzilul Hikmah — 2024-08-20

The Yogyakarta City Fire Department is located on Jl. Muja Muju. Umbulharjo, Yogyakarta City, is an implementing element of the government that has the responsibility of assisting the community in handling fires and rescues. In addition to extinguishing fires, firefighters are also trained to carry out evacuations such as accidents, natural disasters, and other emergency evacuations. So the importance of competent and qualified human resources (HR) is needed to support the work ethic and activities so that the mission of the company or an organization can succeed. This study aims to prove and collect empirical evidence that Persuasive Communication, Transformational Leadership, and Work Interest affect the Work Ethic of Employees of the Fire and Rescue Service of Yogyakarta City. By conducting this study, the researcher hopes that the results of this study can be an evaluation in improving the performance and work ethic of the relevant agencies. This type of quantitative research with 67 respondents, using a purposive sampling method. Data was collected using a questionnaire and Likert scale as a measurement. The results of the study partially and simultaneously all variables, namely Persuasive Communication, Transformational Leadership, and Work Interest, have a positive and significant effect on the Work Ethic.

The Value Chain Analysis of Coffee Products in the Case of Bandung District

Leni Herdiani — 2024-08-20

Coffee, a significant plantation product, holds vast opportunities in both domestic and global markets. Bandung Regency is renowned for its distinctive fruit-flavored coffee, particularly from Ciwidey and Puntang, where coffee is marketed in cherry and green bean forms without branding. A value chain analysis is essential to enhance the coffee industry's added value and sustainability. This study aims to identify the coffee value chain in Bandung Regency, analyze the cost of production, total revenue, and profit of the coffee processing industry in Ciwidey and Puntang, and determine the added value of coffee products in these areas. Using descriptive analysis, results indicate that Ciwidey (MS Coffee) has a lower cost of goods produced than Puntang (Acs Siliwangi) due to higher production volumes in Puntang leading to higher costs. However, Puntang’s larger production volume also generates higher monthly revenue and profit due to a higher selling price per kilogram. Value-added analysis reveals that Puntang’s value-added per kilogram (Rp. 55,025.00/kg) surpasses that of Ciwidey (Rp. 44,647.00/kg), attributed to higher selling prices, superior product quality, and greater market presence in Puntang. Conversely, higher input prices in Ciwidey result in lower value-added.

The Role of Labour Productivity in the Influence of E-HRM on Sustainability Performance with Organizational Agility as a Moderating Variable in MSMEs

Antony Sentoso — 2024-08-20

In this era, technological advances benefit many aspects of work, including Human Resources Management (HRM). Implementing E-HRM helps organizations improve efficiency, reduce paper waste, and support sustainability principles. The study aims to examine the impact of E-HRM on Sustainability Performance, mediated by Labour Productivity and moderated by Organizational Agility. The research was conducted on MSMEs in Batam City, using a purposive sampling technique to obtain primary data from 200 respondents by distributing G-From questionnaires. The quantitative analysis method used is SmartPLS software. The research results of the hypothesis that shows a direct and significant positive effect on Sustainability Performance is Labor Productivity. Meanwhile, E-HRM implementation has a positive, not significant, effect on Sustainability Performance but has a positive, significant impact on Labour Productivity. The proven indirect research hypothesis is the relationship between E-HRM implementation and Sustainability Performance mediated by Labor Productivity. The theory that E-HRM implementation significantly positively affects Labour Productivity through moderation of organizational agility has yet to be proven. This research is expected to cover a broader range of research and can be used as a reference for other studies.

The Effect of Corporate Social Responsibility (CSR) on Financial Performance

Budi Rustandi Kartawinata — 2024-08-20

Himbara Bank has a very significant role in driving economic growth, managing national assets, and providing sustainable financial services to the community. However, its role is not only limited to financial aspects but also holds social responsibility towards society and the environment. Therefore, it is important to understand the extent to which CSR can influence Bank Himbara's financial performance in this dynamic business environment. This research aims to find information on the effect of implementing Corporate Social Responsibility (CSR) on financial performance based on Return on Equity (ROE). In this research, the population used is banks included in the Association of State-Owned Banks (Himbara) for 2019-2022. The data analysis techniques used are descriptive statistical analysis and panel data regression analysis. Based on research results, Corporate Social Responsibility (CSR) did not have a significant effect on Return on Equity (ROE) in the Association of State-Owned Banks (Himbara) in 2019-2022.

Factors Affecting the Financial Performance of MSMES: Financial Literacy, Financial Inclusion, Financial Self-Efficacy, Financial Technology, Credit Granting, and Intellectual Capital

Christine Christine — 2024-08-20

MSMEs are one of the economic icons that have the biggest impact on Indonesia's economic growth, especially when a crisis occurs. MSMEs are able to get through monetary crises such as in 1998 and during the Covid-19 pandemic. MSMEs are independent and have great potential to improve community welfare. This research aims to examine the influence of the variable’s financial literacy, financial inclusion, financial self-efficacy, financial technology, credit granting, and intellectual capital on the financial performance of MSMEs in the Bangka Belitung Islands Province. This research is quantitative research with an associative method using a quantitative approach from primary data through distributing questionnaires. The sampling method was nonprobability sampling with a purposive sampling technique so that 102 MSME actors were obtained. The data analysis technique uses SPSS version 26 software. The research results prove that partial financial inclusion (X2), financial technology (X4), credit granting (X5), and intellectual capital (X6) have a positive and significant effect on the financial performance of MSMEs, while financial literacy (X1) and financial self-efficacy (X3) do not have a positive and significant effect on the financial performance of MSMEs. Simultaneously, the variables financial literacy, financial inclusion, financial self-efficacy, financial technology, credit granting, and intellectual capital have a positive and significant effect on the financial performance of MSMEs in the Bangka Belitung Islands. The R Square value in this research is 0.885, so it is concluded that 88.5% of the variation in the dependent variable can be explained by the independent variable and the remaining 11.5% is influenced by other variables not examined in this research. It is hoped that the research results can become reference material and motivation for MSMEs in improving the financial performance of their businesses.

How Entrepreneurial Competence and Leadership Style Affect Business Performance

Nining Yuningsih — 2024-08-20

This research is based on the importance of entrepreneurial skills and leadership style in influencing business performance, especially for women entrepreneurs. In the age of globalization and increasingly intense competition, women entrepreneurs must possess sufficient skills and apply efficient leadership styles in order to achieve the best business outcomes. The purpose of this study is to determine the extent to which entrepreneurial skills and leadership styles impact the business performance of women entrepreneurs. This study involved women entrepreneurs in Bekasi district with 100 respondents randomly selected as the research sample. Information was collected using a questionnaire and analyzed using the Smart PLS (Partial Least Squares) technique to test the research model and hypotheses. The analysis found that entrepreneurial ability and leadership style have a major impact on firm performance. The entrepreneurial capability has been shown to make a significant contribution to improving operational efficiency and the ability to innovate, while a flexible and inspiring leadership style is able to improve team motivation and performance. It was found that it is important for women entrepreneurs to develop appropriate competencies and leadership styles to support their business success.

Strategy Development to Improve Brand Awareness and Sales Performance

Nabilla Putri Nofela — 2024-08-20

The rapid growth of the beauty and skincare industry in Indonesia is driven by the extensive use of digital platforms for product promotion and marketing. Noera Beauty Care, a local beauty brand, faces challenges in enhancing its brand awareness and sales performance. This study aims to analyze the influence of digital marketing, content marketing, endorsement influence, and brand engagement on brand awareness and its impact on purchase intention. A mixed-method approach was employed, combining qualitative interviews with the CEO and head of marketing and quantitative surveys of 200 active social media users. The data were analyzed using PLS-SEM. The findings indicate that digital marketing, content marketing, and endorsement influence significantly impact brand awareness, while brand engagement does not. Brand awareness positively affects purchase intention. Based on these findings, several marketing strategies are proposed, such as product innovation through collaboration with influencers, creating live shopping or virtual try-on sessions, website updates and development, evaluation, and adjustment of marketing strategies, investing in IT infrastructure, strengthening relationships with consumers through loyalty programs, and creating educational content and quizzes to increase public knowledge about the benefits of Noera products.

The Influence of Entrepreneurial Leadership on Innovativeness Mediated by Digital Leadership

Muhamad Hidayat — 2024-08-20

Companies that are affiliated with and part of state companies, such as Krakatau Information Technology, play a greater role in supporting state finances, so their performance needs to be given attention. Efforts to realize this can be made by creating a climate of innovativeness that has implications for positive changes in employees, which can be done through leadership roles with entrepreneurial and digital characteristics, so the aim of this research is to test the construct of the relationship between these variables. Quantitative methods in the space of causality were used in this research by testing PCA data for the validity approach and Cronbach's alpha for measuring reliability, while testing the mediation model using the t-test and Sobel test. The general picture shows that entrepreneurial and digital leadership directly have a positive influence on stimulating employee innovativeness, and the leader's ability to use digital technology is able to positively mediate the influence of entrepreneurial leadership on the innovative behavior of Krakatau I.T. employees.

Optimization of Digital Marketing in Improving Marketing Performance

Bahtiar Herman — 2024-08-20

In the evolving era of digitalization, Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang faces significant challenges in optimizing the utilization of its assets and adopting digital technology in its marketing strategies. This research aims to identify and develop effective digital marketing strategies to optimize the management of the organization’s assets, including rice commodities. Using a SWOT analysis, this study identifies the strengths, weaknesses, opportunities, and threats faced by the organization. The SWOT analysis results in 12 alternative strategies, which are then evaluated using the Quantitative Strategic Planning Matrix (QSPM) to determine the priority strategies. The research findings indicate that the primary strategies Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang should adopt are leveraging community connections to increase internet usage and digital marketing for rice commodities, optimizing community connections to build competitive advantages, and collaborating with local businesses to overcome resource limitations. These findings position the organization in Quadrant 1 of the strategy matrix, supporting the implementation of aggressive strategies to maximize opportunities and address existing challenges. This research provides valuable insights for the organization in designing and implementing effective digital marketing strategies to achieve its economic and social objectives.

The Influence of Experiential Marketing and Service Quality on Repurchase Intention

R. Ela Sulastri — 2024-08-20

The study entitled The Influence of Experiential Marketing and Service Quality on Repurchase Interest is a study of how much influence experiential marketing is carried out by entertainment venue managers and the quality of service carried out to support increased visitors as an impact of repurchase interest carried out by visitors. This study uses a descriptive and verification research design, with a quantitative research method. Descriptive testing in this study is done by using continuous line analysis and its verification analysis using path analysis. The results of the analysis show that experiential marketing carried out by managers is included in the good category, this is supported by the quality of service provided by managers according to respondents' responses is good. Based on the analysis carried out, shows that the relationship between the variables studied has a positive relationship, and experiential marketing and service quality both simultaneously and partially have a significant effect on consumer repurchase interest. Of the two variables studied, experiential marketing has a greater influence than service quality on the repurchase interest of visitors to Jans Park Jatinangor.

Proposed Business Strategy to Increase Sales

Widya Tama — 2024-08-20

Opening a coffee shop is one of Indonesia's most popular business ventures, driven by the nation's growing coffee culture. However, coffee shop owners face challenges in developing effective strategies to sustain their businesses, ensuring consistent revenue, positive customer feedback, and steady product sales. Bagi Kopi has quickly expanded its presence with multiple branches across various cities. Despite its rapid growth, there is a significant disparity in sales performance between branches, with the Yogyakarta branch underperforming compared to Bandung. This study aims to propose a business strategy to boost sales at Bagi Kopi, focusing on the Yogyakarta and Bandung branches. Utilizing a comprehensive root cause analysis through internal and external tools. The study employs a mixed-methods approach, integrating both quantitative data from customer questionnaires and qualitative insights from semi-structured interviews with Bagi Kopi stakeholders. The findings indicate that differences in customer demographics, preferences, and market conditions between Yogyakarta and Bandung significantly impact sales outcomes. Based on these insights, the study proposes targeted strategies for Bagi Kopi in Yogyakarta, focusing on enhancing customer engagement, improving service quality, and leveraging local market opportunities. The proposed strategy includes specific actions such as marketing initiatives, regular staff training, and effective facility management to align the Yogyakarta branch’s performance with that of Bandung.