http://journalfeb.unla.ac.id/index.php/almana/issue/feed Almana : Jurnal Manajemen dan Bisnis 2025-01-09T07:43:00+00:00 Asti Pirmanda astips17@gmail.com Open Journal Systems <div class="row"> <div class="col-md-4"><img src="/public/site/images/almana/Cover_Depan_Almana.png" width="231" height="326"></div> <div class="col-md-8"> <table class="data" width="100%" bgcolor="#f6ffb1"> <tbody> <tr valign="top"> <td width="20%"><strong>Journal title</strong></td> <td width="40"><strong>: Almana : Jurnal Manajemen dan Bisnis<br></strong></td> </tr> <tr valign="top"> <td width="20%"><strong>Initials</strong></td> <td width="40"><strong>:</strong> Almana</td> </tr> <tr valign="top"> <td width="20%"><strong>Frequency</strong></td> <td width="40"><strong>: </strong>3 Issues every year</td> </tr> <tr valign="top"> <td width="20%"><strong>DOI</strong></td> <td width="40"><strong>:</strong> <a href="https://search.crossref.org/search/works?q=2655-8327&amp;from_ui=yes">Prefix 10.36555 by </a></td> </tr> <tr valign="top"> <td width="20%"><strong>ISSN (print)<br></strong></td> <td width="40"><strong>: </strong><a title="ISSN Print Almana" href="https://portal.issn.org/resource/issn/2579-4892">2579-4892</a></td> </tr> <tr valign="top"> <td width="20%"><strong>ISSN (online)<br></strong></td> <td width="40"><strong>: </strong><a title="E-ISSN Almana" href="https://portal.issn.org/resource/ISSN/2655-8327">2655-8327</a></td> </tr> <tr valign="top"> <td width="20%"><strong>Editor In Chief</strong></td> <td width="40"><strong>:&nbsp;</strong><a title="Google Scholar" href="https://scholar.google.com/citations?user=5op2GtQAAAAJ&amp;hl=id" target="_blank" rel="noopener">Sriwardani</a></td> </tr> <tr valign="top"> <td width="20%"><strong>Editor Manager <br></strong></td> <td width="40"><strong>:&nbsp;</strong><a href="https://scholar.google.co.id/citations?user=mXi5628AAAAJ&amp;hl=en" target="_blank" rel="noopener">Inne Satyawisudarini</a></td> </tr> <tr valign="top"> <td width="20%"><strong>Publisher</strong></td> <td width="40"><strong>:</strong> <a href="http://unla.ac.id/" target="_blank" rel="noopener">Universitas Langlangbuana Bandung, Indonesia</a></td> </tr> <tr valign="top"> <td width="20%"><strong>Indexed by<br></strong></td> <td width="40"><strong>:</strong> <a href="https://scholar.google.co.id/citations?user=jxCrw7UAAAAJ&amp;hl=en" target="_blank" rel="noopener">Google Scholar</a><strong> |</strong> <a href="http://garuda.ristekdikti.go.id/journal/view/14338" target="_blank" rel="noopener">Garuda</a> | <a href="https://www.base-search.net/Search/Results?q=dccoll%3Aftulanglangbuana+url%3Aalmana&amp;refid=dclink" target="_blank" rel="noopener">Base</a> |&nbsp;<a href="https://index.pkp.sfu.ca/index.php/browse/index/4851" target="_blank" rel="noopener">PKP INDEX</a>&nbsp;| <a href="http://sinta.ristekbrin.go.id/journals/detail?id=5336" target="_blank" rel="noopener">Sinta</a>&nbsp;|&nbsp; &nbsp; <br>&nbsp; &nbsp;<a href="https://onesearch.id/Search/Results?filter[]=repoId:IOS7528" target="_blank" rel="noopener">Indonesia One Search</a>&nbsp;|&nbsp;<a href="https://app.dimensions.ai/discover/publication?and_facet_source_title=jour.1391743" target="_blank" rel="noopener">Dimensions</a>&nbsp;| <a href="https://doaj.org/toc/2655-8327?source=%7B%22query%22%3A%7B%22bool%22%3A%7B%22must%22%3A%5B%7B%22terms%22%3A%7B%22index.issn.exact%22%3A%5B%222579-4892%22%2C%222655-8327%22%5D%7D%7D%5D%7D%7D%2C%22size%22%3A100%2C%22sort%22%3A%5B%7B%22created_date%22%3A%7B%22order%22%3A%22desc%22%7D%7D%5D%2C%22_source%22%3A%7B%7D%2C%22track_total_hits%22%3Atrue%7D" target="_blank" rel="noopener">DOAJ</a><br> <p>&nbsp;</p> </td> </tr> </tbody> </table> </div> </div> <h2><strong>Almana : Jurnal Manajemen dan Bisnis</strong></h2> <p>It is a journal that is intended for lecturers and students of management study programs to be able to pour their scientific work through the Almana : Jurnal Manajemen dan Bisnis container. It can also absorb the scientific work of lecturers and students from outside Langlangbuana University. The print edition of the Almana: Jurnal Manajemen dan Bisnis is first in April 2017, and the online issue in April 2019. Almana: Jurnal Manajemen dan Bisnis publishes the text 3 times a year in April, August, and December.</p> <p>&nbsp;</p> <p>In accordance with <a href="https://drive.google.com/file/d/12KBIDf1j3GsGbImzpu41u033UK9YDMx_/view?usp=share_link" target="_blank" rel="noopener">Decree&nbsp;Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Number 225/E/KPT/2022</a>,&nbsp;Almana : Jurnal Manajemen dan Bisnis has been upgraded to Sinta 3 starting from Volume 6 Number 1 of 2022.</p> <p>&nbsp;</p> http://journalfeb.unla.ac.id/index.php/almana/article/view/2599 Implementing Leadership Style to Improve Organizational Performance Mediated by Organizational Identification 2025-01-02T04:48:44+00:00 Antony Sentoso Antony.sentoso@gmail.com Jeffry Jeffry 2141184.jeffry@uib.edu Muhammad Donal Mon Muhammad.donal@uib.ac.id <p>Before the progress of the times and technology that was increasingly developing and rapidly as well as intense business competition, experts highlighted the important role of performance in organizations to improve the sustainability of life based on the promotion of leadership styles. This research aims to provide additional information on companies operating in the distributor sector in implementing leadership styles to improve organizational performance. This research uses quantitative methods. The population in this study was 261 workers in the distributor industry in Batam City. All research has met the criteria for validity and reliability. The results of the research state that Innovative leadership significantly affects both organizational performance and organizational identification, but not when organizational identification acts as a mediating factor. Second, organizational performance and identification are not significantly impacted by transformational leadership. The same holds if organizational identity acts as a mediator. It was discovered that organizational identity significantly affects organizational performance and that strategic leadership styles do not significantly affect organizational performance. Thus, it can be said that while leadership style has a significant impact on organizational performance, not all leadership philosophies are appropriate for usage in a given setting.</p> 2024-12-29T09:12:02+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2642 Digital Marketing Strategy and App-Based Investment Systems: Empowering Gen Z Investment Interest 2025-01-02T10:11:49+00:00 Lucky Radi Rinandiyana luckyradi@unsil.ac.id Tine Badriatin tinebadriatin@gmail.com Asep Budiman asepbudiman@unsil.ac.id Ali Subrata alisubrata@unsil.ac.id <p>Generation Z, born between the mid-1990s and early 2010s, is the focus of today's investment market. They grew up in the digital era with advanced technology and extensive internet connectivity. Companies are focusing on digital marketing communication strategies and application-based investment systems to increase Generation Z's participation in investment. The financial industry in East Priangan has adapted to this strategy, helping companies reach target audiences with relevant and engaging messages, and providing convenience and accessibility for Generation Z who rely on technology. This study aims to determine how digital marketing strategies and app-based investment systems affect Generation Z's interest in investing in East Priangan, as well as how they affect Generation Z's overall interest in investing. The method used in this research is quantitative descriptive based on research results showing that digital marketing communication strategies and the implementation of an application-based investment system have a strong influence on Generation Z's interest in investing. An increase in these two strategies can significantly increase Generation Z's interest in investing. Thus, the conclusion of this research is digital marketing communication strategies and the implementation of an application-based investment system have a strong influence on Generation Z's interest in investing. An increase in these two strategies can significantly increase Generation Z's interest in investing.</p> 2024-12-29T00:00:00+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2651 How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions 2025-01-02T05:41:46+00:00 Muhammad Idrus Khisamuddin idrusmuhammad900@gmail.com Rita Ambarwati ritaambarwati@umsida.ac.id Dewi Komala Sari dewikomalasari@umsida.ac.id <p style="margin: 0cm; text-align: justify; text-justify: inter-ideograph; tab-stops: 1.0cm;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Arial',sans-serif;">The lifestyle needs of urban communities have made many business people develop their businesses in the food and beverage (F&amp;B) sector.</span> <span lang="EN-US" style="font-size: 11.0pt; font-family: 'Arial',sans-serif;">The proliferation and expansion of coffee shops can engender heightened business competitiveness, necessitating companies to consistently refine their marketing strategies to meet client satisfaction. The objective of this study is to assess the impact of Product Quality, Ad Credibility, and Location on Purchase Decisions about Starbucks Products. This research is causal research using quantitative methods. The study employed an incidental sampling technique, with a sample size of 96 respondents and a population size of up to 150 individuals. The data-gathering methodology employed in this study was the distribution of a questionnaire. The data analysis technique employed in this investigation involved the utilization of Smart-PLS Version 3.0. The variable of product quality demonstrates a statistically significant and favorable impact on consumer purchasing decisions within the context of Starbucks. In addition, the influence of advertising credibility and location on purchasing decisions at Starbucks is found to be beneficial, albeit not statistically significant.</span></p> 2024-12-29T09:17:09+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2644 The Role of Organizational Culture in the Influence of HRM Practices and Transformational Leadership on Organizational Performance 2025-01-02T05:54:34+00:00 Andriani Fahira andrianifahira0@gmail.com Agustinus Setyawan agustinus.setyawan@uib.ac.id <p>This study is motivated by the important role of organizational culture, human resources, and transformational leadership in improving the performance of the shipping logistics industry, especially in the Batam area. The logistics industry faces great challenges in maintaining efficiency and competitiveness, so this study aims to understand how these factors interact and influence company performance. Involving 330 respondents selected through purposive sampling technique, the G-Form questionnaire was distributed through social media and in person. Data analysis was conducted quantitatively using SmartPLS software. The results showed that four hypotheses regarding the direct relationship between variables were accepted, while one hypothesis was rejected. For the indirect relationship, two hypotheses were rejected, and no significant mediation effect was found. In conclusion, organizational culture, human resources, and transformational leadership have different influences on the performance of the shipping logistics industry. Further research is recommended to consider social and environmental factors that may also have a significant impact.</p> 2024-12-29T09:18:52+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2667 From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating Factor 2025-01-02T06:01:03+00:00 Lady Lady lady@uib.edu Kelvin Lie kelvinlie54@gmail.com Hesniati Hesniati hesniati@uib.edu Candy Candy candy.chua@uib.ac.id <p>With the rapid growth of mobile payment transactions in Indonesia, it is imperative to understand the factors influencing user acceptance to optimize product development and marketing strategies. This study seeks to examine these factors through the lens of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework, specifically investigating the effects of effort expectancy (EE), performance expectancy (PE), social influence (SI), hedonic motivation (HM), compatibility (Comp), and innovation (Innv) on behavioral intention (BI). This study employs a quantitative methodology with purposive sampling, gathering data through online surveys from residents of Indonesia, resulting in a sample of 325 respondents who have utilized mobile payment systems. Data analysis employed Partial Least Squares (PLS) using SmartPLS software. The results indicate that EE significantly influences BI, while PE, SI, and HM do not. Additionally, Comp and Innv were found to positively impact PE, EE, and BI. A noteworthy finding is that Comp significantly influences BI, with EE acting as a mediator.</p> 2024-12-29T09:20:39+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2674 The Influence of ESG on Return on Asset ASEAN Companies 2013-2023 2025-01-09T07:43:00+00:00 Tokit Masditok okitomas70@gmail.com Tri Gunarsih trigunarsih@uty.ac.id Ira Geraldina ira@ecampus.ut.ac.id Ake Wihadanto ake@ecampus.ut.ac.id <p>In the last few decades, sustainability issues have received increasing attention among stakeholders in their business operations. Although many studies have examined the influence of ESG on the financial performance of companies in various regions, specific research that focuses on companies in ASEAN is still limited. Studies that directly link each Pillar Score and ESG Combine Score with ROA are still rare. This research offers a new contribution by providing a comprehensive analysis of the influence of each ESG pillar and ESG Combine Score on ROA in the ASEAN region. This research aims to analyze the influence of the Environmental Pillar Score, Social Pillar Score, Governance Pillar Score, and ESG Combined Score on ROA in ASEAN public companies 2013-2023. The research uses a quantitative approach with multiple linear regression analysis to evaluate the relationship between ESG scores and ROA. The research results show that each Pillar Score and ESG Combine Score have a significant positive effect on ROA. The research results provide the implication that companies need to increase their focus on sustainable practices to improve financial performance. Investors can use it as a reference for considering ESG scores in investment decisions. This research cannot be generalized to different regions or periods and is limited to several public companies and the research time range 2013-2023. External factors such as government policies and macroeconomic conditions can also influence research results.</p> 2024-12-29T00:00:00+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2701 The Role of Performance-Based Allowances, Work Motivation, and Work Discipline on Employee Performance 2025-01-02T06:39:29+00:00 Nji Raden Laila Mahmudah laila.mahmudah@widyatama.ac.id Sri Astuti Pratminingsih sri.astuti@widyatama.ac.id <p>Performance Allowances, Work Motivation, and Work Discipline are essential in improving employee performance. They improve employee abilities and commitment to tasks and affect employee performance. This research aims to find out how Performance Based Allowances, Work Motivation, Work Discipline, and Employee Performance are at the Regional Personnel Agency of the Regional Government of West Java Province, as well as to determine the influence of Performance Based Allowances, Motivation Work, and Work Discipline on Employee Performance. The research method used was descriptive verification analysis with a census/saturated sampling technique. All 137 employees at the Regional Civil Service Agency of the West Java Provincial Government were respondents in this research. Data collection techniques were used by distributing questionnaires to 137 respondents. Calculations were carried out using the Statistical Product and Service Solutions (SPSS) Software Program version 25. The research results show that performance-based allowances, work motivation, and work discipline partially and simultaneously influence employee performance at the Regional Civil Service Agency of the Regional Government of West Java Province.</p> 2024-12-29T09:24:41+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2704 Analysis of Passenger Satisfaction as a Mediator of Repurchase Intention on Flights with International Routes 2025-01-02T06:44:24+00:00 Renny Christiarini renny@uib.ac.id Chanda Vedalla Putra 2141021.chanda@uib.edu Lily Purwianti lilypurwianti@uib.ac.id <p>During the rise of Covid-19 pandemic, airline industry has been impacted negatively. In Indonesia, international passengers’ number has been drastically reduced as the impact of the social limitations by the government and border closure between countries. But as the time goes on, numbers of vaccination found to be effective to eliminate the pandemic. With the reduced spread of the virus, number of international flights in Indonesia slowly rise to the numbers pre-pandemic. “Revenge Travel” phenomenon has been accredited as the main source of the rise of international flights number, with passengers took their “delayed” holiday during the pandemic afterwards. Those rise in passenger numbers has become a challenge for airlines and airports, as the services has not been returning to the situation before the pandemic. Those challenges really impacted airlines service quality and passengers’ satisfaction with their repurchase intention of buying another plane ticket with the same airline. This situation is studied in this study with the method of collecting primary data between January to May of 2024 and analysing it via PLS-SEM (Partial Least Squares-Structural Equation Model) method with the Smart-PLS application.</p> 2024-12-29T10:30:20+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2706 Analysis of the Influence of Corporate Social Responsibility and Corporate Governance on Financial Performance in Mining Companies Mediated by Green Innovation 2025-01-02T07:57:18+00:00 Dewi Khornida Marheni dk.marheni@gmail.com Cheristina Cheristina 2141033.cheristina@uib.edu Candy Candy Candy@uib.edu <p>Financial performance is influenced by several factors, namely corporate social responsibility and corporate governance, which are mediated by green innovation. This study uses a quantitative method. The data collection type for this research is secondary data. The sample used in the research consists of mining companies. The analysis method used in this study is Panel Regression. The purpose of this research is to analyze the effect of corporate social responsibility and corporate governance on financial performance mediated by green innovation. Financial performance is the dependent variable, corporate social responsibility and corporate governance are the independent variables, and green innovation is the mediating variable. The results of this study show that corporate social responsibility has a significant positive effect on financial performance. Corporate governance does not have a significant effect on financial performance. Green innovation did not successfully mediate the relationship between corporate social responsibility and corporate governance on financial performance.</p> 2024-12-29T10:32:26+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2714 The Influence of Corporate Philanthropy and Risk Management on Corporate Value 2025-01-02T09:25:33+00:00 Suwarno Suwarno suwarno@umg.ac.id Siti Mujanah sitimujanah@untag-sby.ac.id Abdul Halik halik@untag-sby.ac.id <p>Corporate sustainability has become a critical concern for stakeholders, emphasizing that management's focus should extend beyond short-term profit maximization to encompass the broader welfare of all stakeholders. Through the adoption of strategic philanthropic initiatives and the implementation of robust risk management practices, companies can address stakeholder expectations while strengthening their competitive position in dynamic market environments. This study aims to analyze the influence of corporate philanthropy and risk management on firm value. Utilizing a sample of 112 manufacturing companies listed on the Indonesia Stock Exchange for the 2022 period, this research employs regression analysis, preceded by classical assumption tests to ensure the validity and reliability of the data. The findings reveal that both corporate philanthropy and risk management have a significant positive effect on firm value, underscoring the importance of socially responsible practices and effective risk mitigation in fostering sustainable corporate growth and long-term stakeholder trust.</p> 2024-12-29T10:33:52+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2715 The Effect of Return on Asset and Current Ratio on Stock Returns 2025-01-02T09:33:21+00:00 Tri Utami utri9900@gmail.com Dudi Hendaryan hendaryandudi@gmail.com <p>Increasing Stock Return on the company is something that investors expect because when the company has a high Stock Return value, investor welfare will increase. This study aims to analyze and test how much influence Return On Assets (ROA) and Current Ratio (CR) have on Stock Returns. This Study uses secondary data presented on the IDX. The population in this study was 41 tourism companies. The sample used was a purposive sampling method obtained from 15 tourism companies. The analysis method used is panel data regression analysis, classical assumption test, and hypothesis testing using the t-test and f-test. In analyzing the data, this study uses the Econometric Views (Eviews) version 12 program tool. The results showed that Return On Assets (ROA) partially had no effect on Stock Returns. While the Current Ratio (CR) partially affects Stock Returns. Simultaneously Return on Assets (ROA) and Current Ratio (CR) have a significant effect on Stock Returns. This is influenced by other variables that are not included in this study.</p> 2024-12-29T10:35:16+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2718 Job Happiness in Startups: A Study of Job Autonomy, Work-Life Balance, and Social Support   2025-01-02T09:35:57+00:00 Suparjiman Suparjiman Suparjiman7762@gmail.com <p>Working in startups has its own dynamics, as it emphasizes flexibility and freedom for employees to complete their work. This study aims to understand the drivers of job happiness for startup employees by looking into their job autonomy, work-life balance, and social support. To obtain the data, we distributed questionnaires through online platforms to 165 startup employees in Bandung and Jakarta who participated as the respondents of this study. The data is then analyzed using multiple linear regression with SPSS 26 software. The findings indicate that job autonomy, work-life balance, and social support partially and simultaneously lead to the job happiness of startup employees. These results suggest that fostering a supportive and balanced work environment with a high degree of autonomy can significantly enhance employee well-being in startups. Organizations can leverage these insights to create targeted HR strategies that promote happiness and, in turn, improve employee retention and productivity.</p> 2024-12-29T10:36:43+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2719 Comparative Analysis of Transportation Methods in Order to Minimize Distribution Costs 2025-01-02T09:43:07+00:00 Dudi Haryadi duem.isdudi@gmail.com Uswatun Hasanah uswatunhasanah.febunla@gmail.com <p>For the company to progress and develop, in addition to improving its production process, the company must always pay attention to the distribution of the products produced. The company must choose and determine which method to use. The transportation method used will affect the price of the product sold to consumers. This study aims to determine the transportation or distribution model of the OSAD rice milling factory in Bandung Regency. The company makes total shipments from three rice milling factory warehouses to several marketing destinations, namely: Bandung, Bandung Regency, Cimahi, and Bandung Regency. West Bandung, then used three types of transportation methods, namely the North West Corner Method (NWCR}, the Least Cost Method, and the third is Vogel's Approximation Method (VAM). The results of the three methods are then compared with the shipping costs usually carried out by the company, namely shipping with costs that always change depending on the bargaining with the shipping service. The results of this study are, using NWCR: Rp. 2,900,000, using Least Cost: Rp. 2,530,000, while using VAM: Rp. 2,520,000. so the cheapest shipping cost from the three factories is using Vogel's Approximation Method (VAM). The results of the three methods are cheaper when compared to the shipping that the company usually does before using the three methods, which ranges from Rp. 3,000,000 to Rp. 4,000,000</p> 2024-12-29T00:00:00+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2721 The Influence of Accounting Information System Quality and Work Motivation on Employee Performance 2025-01-02T09:46:41+00:00 Gun Gunawan Rachman gunawan_rachman@yahoo.com Senny Sri Juniarti sennysn2@gmail.com Kania Nurcholisah nurcholisah74@gmail.com <p style="margin: 0cm; text-align: justify; tab-stops: 1.0cm;"><span lang="EN-US" style="font-size: 11.0pt; font-family: 'Arial',sans-serif;">The quality of accounting information systems plays a crucial role in generating accurate accounting information, facilitating companies in their daily operations, and presenting reports effectively and efficiently. In an increasingly competitive environment, employee motivation becomes a primary factor in enhancing their performance, which positively impacts the company's competitiveness. Employees, as key elements, significantly influence the company's progress, prompting every organization to strive for improved performance. This study focused on a population of 355 employees from an electronic equipment distribution company. The sampling method involved distributing questionnaires using simple random sampling techniques, with a total of 110 respondents. The data collected were analyzed using SEM-PLS version 4.1.0.2. The findings indicate that: 1) the quality of the accounting information system has a significant effect on employee performance; 2) work motivation also contributes positively to employee performance. These findings emphasize the importance of improving accounting information systems and work motivation to enhance employee performance, ultimately supporting the sustainability of the company.</span></p> 2024-12-29T10:39:07+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2722 The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable   2025-01-02T09:49:01+00:00 Welly Surjono welly.surjono@usbypkp.ac.id <p>Influencer engagement through Instagram social media is becoming increasingly popular as a marketing strategy by MSMEs.This study aims to analyze the relationship between influencer engagement in improving marketing performance, with Instagram social media as a mediating variable. Influencer engagement has become an effective marketing strategy for many companies, especially in the context of MSMEs. This study uses a quantitative survey method involving respondents consisting of 125 MSME actors. Data processing was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to test the hypothesis regarding the effect of influencer engagement on marketing performance through interactions on Instagram social media. The results showed that influencer engagement significantly affects marketing performance, directly and indirectly through Instagram social media as a mediating variable. This finding emphasizes the importance of collaboration with influencers and optimizing the use of Instagram social media to increase brand awareness, engagement, and ultimately, sales.</p> 2024-12-29T10:40:58+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2723 Customer Satisfaction Affected by Service Quality with the Scale of Service Quality in Hotels (SSQH) Method 2025-01-02T09:52:35+00:00 Adi Utama manajemen.utama88@gmail.com <p>Service quality is a characteristic of a product or service that has advantages in satisfying real or implied needs. Customer satisfaction is a feeling of pleasure or disappointment that arises after comparing performance with expectations. This study aims to determine how customer quality affects consumer satisfaction. This is To measure service quality in the hotel sector, namely the Scale of Service Quality in Hotels (SSQH). The research method used is quantitative while the type of research is causal. The research sample consisted of 96 people who were visitors to hotels in the city of Bandung. The data analysis technique used is a multiple linear regression test, which tests the coefficient of determination, and the hypothesis using the SPSS 26 program. The results of the study show that partially accommodation, employee attitudes, and behavior, interaction with customers, employee skills, food and beverage quality, front desk quality, room quality, safety and security, friendliness, and waiting time have an influence on customer satisfaction. The test results simultaneously show that service quality has an effect on customer satisfaction.</p> 2024-12-29T00:00:00+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2727 Tourism Development based on Local Wisdom Through the Implementation of CHSE and CPR Adaptations in Tourism Destinations 2025-01-02T09:56:33+00:00 Ita Purnama purnamaita.stiebima@gmail.com Fani Fitriani Fanifitriani.stiebima@gmail.com <p>Tourism has experienced a crisis in the form of a lack of trust in destinations since the pandemic period some time ago until now, so a strategy is needed to restore tourist trust, one of which is by developing a Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) protocol. Apart from that, the implementation of Cyber ​​Public Relations (CPR) is a public relations initiative that uses internet media as a means of publicity. This type of research is associative research which is to determine the cause and effect of a relationship between two or more variables. The population used in this research is all visitors to tourist destinations in Bima city with unknown numbers (unknown population) where the sample used is 180 respondents by using a sampling technique. The sampling technique is purposive sampling. Data collection techniques are through observation, questionnaires, and literature study using data analysis techniques that are validity test, reliability test, classical assumption test, multiple linear regression test, determination and correlation, t-test, and f test. The results of research carried out by researchers are 1) CHSE (X1) has a significant effect on tourism development with a t-count value of 3,579 &gt; t-table of 2,007 with a significance value of 0,001 &lt; 0,05, 2) CPR (X2) has a significant effect to tourism development with a t-count value of 3,439 &gt; t-table of 2,007 with a significance value of 0,001 &lt; 0,05, 3) CHSE and CPR have a simultaneous effect on tourism development at tourist destinations in Bima city with an f-count of 23,273 &gt; f-table is 3,18 with a significance of 0,000 &lt; 0,05. &nbsp;&nbsp;</p> 2024-12-29T10:44:08+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2728 An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product 2025-01-02T10:00:07+00:00 Intan Tenisia Prawita Sari intantenisia@uniga.ac.id Agus Rahayu agusrahayu@upi.edu Henny Hendrayati henyhendrayati@upi.edu Mohamad Iqbal Abdul Rauf iqbal.abdulrauf@uniga.ac.id <p>Companies are competing to maintain their market share and attract new consumers in this digital era. A deep understanding of how brand image influences Costumer Based Brand Equity is very important for companies to design effective marketing strategies. Therefore, this research aims to examine the influence of brand image on customer based brand equity. This research uses a quantitative approach. The&nbsp; respondents'&nbsp; responses&nbsp; indicated&nbsp; that&nbsp; all variable in &nbsp;brand&nbsp; image&nbsp; and CBBE of Samsung Brands in Garut Regency were very good. Furthermore, Brand association is proven to be the strongest indicator in building CBBE and brand loyalty is the least. &nbsp;&nbsp;there is a positive correlation between brand image and customer-based brand equity (CBBE).</p> 2024-12-29T10:45:24+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2729 The Influences of Perceived Usefulness and Perceived Ease of Use of e-HRM on Successfulness of Green HRM Among Employees 2025-01-02T10:03:00+00:00 Ridhayati Farid Ridhayati.f@gmail.com Raihan Raihan raihanaditia6@gmail.com Yuddy Giovanna Priscilla yuddy.giovanna@uib.ac <p>Post-COVID-19 pandemic, the hospitality industry faces a major challenge to integrate technologies that support efficiency and sustainability, including the adoption of e-HRM (electronic Human Resource Management) systems in support of Green HRM (GHRM). This study aims to examine the influence of perceived ease of use (PEOU) and perceived usefulness (PU) e-HRM on the successful implementation of GHRM in the four-star hospitality sector in Batam, with attitudes towards use (ATU) as a mediating variable. The research is quantitative with a survey method using a questionnaire of 238 hotel employees who were selected by purposive sampling. The analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The results show that PEOU and PU have a significant influence on the success of GHRM, both directly and through ATU. However, PU did not show any significant influence on the ATU. These findings indicate that the perception of ease of use of the system is more important in building a positive attitude than the direct benefits felt. In conclusion, the implementation of e-HRM designed with easy access and intuitive features can strengthen employees' commitment to the company's sustainability initiatives through GHRM.</p> 2024-12-29T10:46:34+00:00 ##submission.copyrightStatement## http://journalfeb.unla.ac.id/index.php/almana/article/view/2740 Implementation of Human Resource Development Strategies in Improving Employee Motivation and Work Effectiveness 2025-01-02T10:05:32+00:00 Emilia Ainur Ainuremil@gmail.com Ujang Syahrul Mubarrok ujang@uniska-kediri.ac.id <p>In the face of increasingly intense competition in the business world, quality human resources (HR) are the main factor for companies to survive and compete. In this case, the workforce is an important asset owned by the company and has a big role in determining the company's success. Human resource development (HRD) is a crucial element for companies in improving the skills of each employee so that the work done can be more effective and efficient. This study aims to analyze the implementation of human resource development strategies in increasing work motivation and employee work effectiveness at CV Medali Mas Kota Kediri. The background of this research is related to the importance of human resource development in the ikat weaving industry to increase the competitiveness of the company. The method used is descriptive qualitative with interviews, observation, and documentation as data collection techniques. The results showed that the human resource development strategies implemented by CV Medali Mas, such as technical training, soft skills development, and performance awards succeeded in increasing employee motivation. Motivation contributes to increased work effectiveness which is reflected in increased productivity, work quality, and timeliness of employees in completing tasks.</p> 2024-12-29T10:47:53+00:00 ##submission.copyrightStatement##