http://journalfeb.unla.ac.id/index.php/almana/issue/feedAlmana : Jurnal Manajemen dan Bisnis2025-05-07T11:49:06+00:00Asti Pirmandaastips17@gmail.comOpen Journal Systems<div class="row"> <div class="col-md-4"><img src="/public/site/images/almana/Cover_Depan_Almana.png" width="231" height="326"></div> <div class="col-md-8"> <table class="data" width="100%" bgcolor="#f6ffb1"> <tbody> <tr valign="top"> <td width="20%"><strong>Journal title</strong></td> <td width="40"><strong>: Almana : Jurnal Manajemen dan Bisnis<br></strong></td> </tr> <tr valign="top"> <td width="20%"><strong>Initials</strong></td> <td width="40"><strong>:</strong> Almana</td> </tr> <tr valign="top"> <td width="20%"><strong>Frequency</strong></td> <td width="40"><strong>: </strong>3 Issues every year</td> </tr> <tr valign="top"> <td width="20%"><strong>DOI</strong></td> <td width="40"><strong>:</strong> <a href="https://search.crossref.org/search/works?q=2655-8327&from_ui=yes">Prefix 10.36555 by </a></td> </tr> <tr valign="top"> <td width="20%"><strong>ISSN (print)<br></strong></td> <td width="40"><strong>: </strong><a title="ISSN Print Almana" href="https://issn.brin.go.id/terbit/detail/1490166477">2579-4892</a></td> </tr> <tr valign="top"> <td width="20%"><strong>ISSN (online)<br></strong></td> <td width="40"><strong>: </strong><a title="E-ISSN Almana" href="https://issn.brin.go.id/terbit/detail/1545209515">2655-8327</a></td> </tr> <tr valign="top"> <td width="20%"><strong>Editor In Chief</strong></td> <td width="40"><strong>: </strong><a title="Google Scholar" href="https://scholar.google.com/citations?user=5op2GtQAAAAJ&hl=id" target="_blank" rel="noopener">Sriwardani</a></td> </tr> <tr valign="top"> <td width="20%"><strong>Editor Manager <br></strong></td> <td width="40"><strong>: </strong><a href="https://scholar.google.co.id/citations?user=mXi5628AAAAJ&hl=en" target="_blank" rel="noopener">Inne Satyawisudarini</a></td> </tr> <tr valign="top"> <td width="20%"><strong>Publisher</strong></td> <td width="40"><strong>:</strong> <a href="http://unla.ac.id/" target="_blank" rel="noopener">Universitas Langlangbuana Bandung, Indonesia</a></td> </tr> <tr valign="top"> <td width="20%"><strong>Indexed by<br></strong></td> <td width="40"><strong>:</strong> <a href="https://scholar.google.co.id/citations?user=jxCrw7UAAAAJ&hl=en" target="_blank" rel="noopener">Google Scholar</a><strong> |</strong> <a href="http://garuda.ristekdikti.go.id/journal/view/14338" target="_blank" rel="noopener">Garuda</a> | <a href="https://www.base-search.net/Search/Results?q=dccoll%3Aftulanglangbuana+url%3Aalmana&refid=dclink" target="_blank" rel="noopener">Base</a> | <a href="https://index.pkp.sfu.ca/index.php/browse/index/4851" target="_blank" rel="noopener">PKP INDEX</a> | <a href="http://sinta.ristekbrin.go.id/journals/detail?id=5336" target="_blank" rel="noopener">Sinta</a> | <br> <a href="https://onesearch.id/Search/Results?filter[]=repoId:IOS7528" target="_blank" rel="noopener">Indonesia One Search</a> | <a href="https://app.dimensions.ai/discover/publication?and_facet_source_title=jour.1391743" target="_blank" rel="noopener">Dimensions</a> | <a href="https://doaj.org/toc/2655-8327?source=%7B%22query%22%3A%7B%22bool%22%3A%7B%22must%22%3A%5B%7B%22terms%22%3A%7B%22index.issn.exact%22%3A%5B%222579-4892%22%2C%222655-8327%22%5D%7D%7D%5D%7D%7D%2C%22size%22%3A100%2C%22sort%22%3A%5B%7B%22created_date%22%3A%7B%22order%22%3A%22desc%22%7D%7D%5D%2C%22_source%22%3A%7B%7D%2C%22track_total_hits%22%3Atrue%7D" target="_blank" rel="noopener">DOAJ</a><br> <p> </p> </td> </tr> </tbody> </table> </div> </div> <h2><strong>Almana : Jurnal Manajemen dan Bisnis</strong></h2> <p>It is a journal that is intended for lecturers and students of management study programs to be able to pour their scientific work through the Almana : Jurnal Manajemen dan Bisnis container. It can also absorb the scientific work of lecturers and students from outside Langlangbuana University. The print edition of the Almana: Jurnal Manajemen dan Bisnis is first in April 2017, and the online issue in April 2019. Almana: Jurnal Manajemen dan Bisnis publishes the text 3 times a year in April, August, and December. In each edition, it receives articles that will be handled by editor. After that, the article is reviewed by at least two reviewers who have related expertise. The article will be reviewed with a double-blind peer review process.</p> <p> Journal scope published:</p> <p>Human Resource Management</p> <p>Marketing Management</p> <p>Financial Management</p> <p>Operation Management</p> <p> </p> <p>In accordance with <a href="https://drive.google.com/file/d/12KBIDf1j3GsGbImzpu41u033UK9YDMx_/view?usp=share_link" target="_blank" rel="noopener">Decree Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Number 225/E/KPT/2022</a>, Almana : Jurnal Manajemen dan Bisnis has been upgraded to Sinta 3 starting from Volume 6 Number 1 of 2022.</p> <p> </p>http://journalfeb.unla.ac.id/index.php/almana/article/view/2665The Effect Polychronicity on Employee Engagement2025-04-30T06:34:23+00:00Sahat Andalan Juliwan Saputra Tarihoranandalantarihoran@gmail.comMuhammad Donal Monmuhammad.donal@uib.ac.idEvi Silvana Muchsinati evi@uib.ac.id<p>The hotel industry is a work environment where activities are increasingly complex. Rapid world changes and globalization have caused major problems in today's commercial environment, especially in the hospitality industry including the provision and maintenance of superior guest services, labor scarcity, and retention of the best employees. This study examines the role of compensation as a moderating variable to test how polychronicity and job satisfaction influence employee engagement in the hospitality business. Purposive sampling and procedure were employed in the survey method data collection for the quantitive investigation. The study involved 422 hotel employees in Batam. Using Smart-PLS 3 tools, the data was processed and analyzed using the structural equation modeling PLS technique. With the challenges of globalization and growing operational complexity, it is crucial to understand how these factors can impact employee performance and retention in the hospitality sector, which is why this research attempts to provide a thorough understanding of this relationship. The study found that: job satisfaction positively and significantly mediated the relationship between polycrhonicity and employee engagement; polychronicity positively and significantly affected employee engagement; and job satisfaction positively and significantly affected job satisfaction.</p>2025-04-29T13:53:21+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2737The Role of Top Management Support and Technological Competencies in the Influence of Digital Business Transformation on Organizational Resilience2025-05-05T04:27:35+00:00Alden Nelsonalden.nelson@uib.ac.idVelly Fitri Utamifitriutamivelly@gmail.comYuli Indahyuli.indah@uib.edu<table width="586"> <tbody> <tr> <td width="368"> <p><strong>Abstract:</strong></p> <p>The biggest challenge for SMEs in the market of emerging countries is related to their survival ability. To enable survival, businesses are required to implement digital business transformation as an adaptive step to respond to changes in culture, trends, and markets in the industry. This is accompanied by top management support to foster technological competencies, in proceeding with an increase of organizational resilience. This research aims to analyze the top management support role as well as the technological competence in linking the influence of digital business transformation with organizational resilience. The approach used is a quantitative one, through a collection of questionnaires to 200 respondents who are owners/managers of SME businesses in Batam City. Data analysis through SEM-PLS technique via SmartPLS software. The test results indicate digital business transformation’s effect is significant on top management support and technological competencies, technological competencies have a significant effect on the resilience of the organization. Additionally, digital business transformation also plays a significant direct influence on the resilience of organizations.</p> </td> </tr> </tbody> </table>2025-04-29T13:53:54+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2750Value-Based Adoption Model to Increase Purchase Intention in the Use of Virtual Try-On2025-04-30T06:34:23+00:00Fitriana Harjati122012311057@std.trisakti.ac.idYolanda Masnitayolandamasnita@trisakti.ac.idKurniawati Kurniawatikurniawati@trisakti.ac.id<table width="586"> <tbody> <tr> <td width="359"> <p><strong>Abstract:</strong></p> <p>The rapid advancement of e-commerce, driven by the integration of Augmented Reality (AR) Virtual Try-On technology, has significantly transformed consumer purchasing behavior. This study explores the impact of AR-based Virtual Try-On on purchase intention using the Value-Based Adoption Model (VAM) framework. A quantitative approach with Structural Equation Modeling (SEM) was applied to analyze data from 318 respondents through an online survey. The respondents consisted of Generation Y (1981-1996) and Generation Z (1997-2012), representing diverse demographic backgrounds. The findings reveal that Perceived Value, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, and Technology Informativeness positively and significantly affect purchase intention. Perceived Value, as the core of VAM, reflects the balance between perceived benefits and sacrifices in adopting new technology. Meanwhile, other factors, such as Perceived Ease of Use and Perceived Usefulness, are adapted from the Technology Acceptance Model (TAM) to offer a broader perspective on consumer adoption of AR Virtual Try-On. This technology enhances user experience, reduces perceived product risk, and provides substantial added value for consumers. The study concludes that implementing AR-based Virtual Try-On is a crucial innovation to boost consumer engagement and loyalty, ultimately driving the growth and competitive advantage of e-commerce platforms, particularly in Indonesia.</p> </td> </tr> </tbody> </table>2025-04-29T14:03:42+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2752Can “Goyang Karawang” Be a Brand of Karawang Tourism City?2025-05-07T10:36:58+00:00Neni Sumarnineni.sumarni@uubpkarawang.ac.idEnjang Suhermanenjangsuherman@ubpkarawang.ac.idNetti Nurlenawatinetti.nurlenawati@ubpkarawang.ac.idIhsan Nasihinihsan.nasihin@ubpkarawang.ac.id<table width="587"> <tbody> <tr> <td width="378"> <p>Goyang Karawang is one of the nicknames given to the city of Karawang, apart from "Granary Rice", and "Industrial City" Can "Goyang Karawang" be used as a brand for the Karawang Tourism City? The purpose of this study was to determine and analyze whether "Goyang Karawang" can be used as a brand of Karawang tourist city. The research method used a qualitative single case study method, namely; collecting, presenting, analyzing, triangulating, and testing validity and making conclusions and suggestions. Data analysis in the field used the Milles and Hubberman model, with the number of informants consisting of 6 internal informants and 10 external informants taken randomly from Karawang tourist visitors. The results of the study showed that "Goyang Karawang" is not a brand of Karawang tourist city but only a nickname attached to Karawang due to cultural factors, traditions, and customs of a region that always presents the charm of jaipong as a dance art in Karawang. "Goyang Karawang" cannot be used as a brand of Karawang tourist city because it does not reflect the elements of tourism in Karawang. Goyang Karawang as one of the identities of jaipong dance culture is expected to be one of Karawang's tourist attractions.</p> </td> </tr> </tbody> </table>2025-04-30T04:22:28+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2758Household Behavior in Choosing Travel Destinations: The Impact of Social Media and Digital Influencers2025-05-07T11:08:27+00:00Desy Oktavianidesy.oktaviani@widyatama.ac.idSumiyarti Sumiyartisumiyarti.fe@trisakti.ac.idNirdukita Ratnawatinirdukita.ratnawati@trisakti.ac.id<table width="587"> <tbody> <tr> <td width="378"> <p>This study explores the influence of social media and digital influencers on household decision-making in selecting travel destinations, focusing on the mediating role of family perception. Using a quantitative approach, data were collected from 400 respondents through purposive sampling and analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). A structured questionnaire with a 1–5 Likert scale measured the impact of social media, digital influencers, family perception, and household decision-making. The findings reveal that social media does not significantly influence household decision-making, either directly or indirectly through family perception. Conversely, digital influencers have a notable impact, with family perception serving as a strong mediator. At a microeconomic level, credible content from influencers influences internal family discussions, while at a macroeconomic level, influencer collaborations enhance destination promotion, visibility, and local economic growth. This study offers insights into the strategic use of digital influencers for tourism promotion in West Java, providing valuable recommendations for local governments and tourism stakeholders to align marketing efforts with community preferences. The findings contribute to understanding the interplay between digital influencers, family perceptions, and household decisions, with implications for both tourism management and economic development.</p> </td> </tr> </tbody> </table>2025-04-30T05:56:15+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2767Analysis of Liquidity, Solvency, and Activity on Profitability in Oil and Gas Sub-Sector Companies Listed on the IDX for the 2020-2023 Period2025-05-07T11:10:16+00:00Fatimah Zahro Allawiyahfatimah.zahro@widyatama.ac.idDede Hertinadede.hertina@widyatama.ac.id<p>Welcoming the readiness of energy security in Indonesia, oil and gas sub-sector companies must be ready to face this situation. This readiness is seen from the financial aspect of the company. Good financial performance is seen from the profit growth which is the benchmark for a company's performance. The higher the profit achieved by the company indicates the better the company's performance. If the company's financial ratio is good, then the company's profit growth is also good. The purpose of this study is to determine the Analysis of Liquidity, Solvency, and Activity on Profitability. This research was conducted on Oil and Gas Sub-sector Companies listed on the Indonesia Stock Exchange for the 2020-2023 period. The population in this study was 47 companies, using purposive sampling a sample of 16 companies. This research method uses quantitative description. The result is that liquidity affects profitability, solvency does not affect profitability and activity does not affect profitability.</p>2025-04-30T08:43:12+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2777The Influence of Internal Employer Branding and Leadership Styles in Increasing Employee Engagement: The Mediating Effect on Employee Experience2025-05-07T11:14:51+00:00Renny Novitarenny.novita@widyatama.ac.idNurul Herminanurul.hermina@widyatama.ac.id<p>The hospitality industry, particularly 5-star hotels at the pinnacle of this sector, heavily relies on exceptional service quality standards to uphold the brand reputation, customer satisfaction, and overall Customer Experience (CX). Achieving these high standards largely depends on Employee Engagement (EE), as well as employee satisfaction and retention, given that employees serve as the hotel's frontline brand ambassadors. However, the industry—including the 5-star Hotel X in Bali—faces a higher employee turnover rate than other sectors. One of the ways that Hotel X fosters employee engagement (EE) is by implementing internal employer branding (IEB) initiatives. This study aims to measure the effect of Internal Employer Branding (IEB) and Leadership Style (LS) —a key factor influencing employee turnover—on Employee Engagement (EE), with Employee Experience (EX) acting as a mediating variable. The research employs Partial Least Square Structural Equation Modeling (PLS-SEM) analysis using a saturated sample of 252 respondents. Hypothesis testing results indicated that 4 out of 5 direct effect hypotheses positively affect their latent variables, and 1 of 2 specific indirect effect (mediation) hypotheses directly impact Employee Engagement (EE). The findings suggest that Employee Experience (EX) substantially mediates internal employer branding (IEB) and Employee Engagement (EE). However, Leadership Style (LS) proved to be more effective in directly enhancing Employee Engagement (EE) than through Employee Experience (EX).</p>2025-04-30T09:40:06+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2780The Influence of Service Quality, Brand Image, and Digital Marketing on Purchasing Decisions2025-05-07T11:17:22+00:00Fanisha Merinda AzzahraFanishamerindaazzahra@gmail.com<p>This research is motivated by the high use of the Internet for various activities, such as communication, education, entertainment, and business. Three factors are considered to have a dominant influence on the development of the business sector, namely improving Service Quality, Brand Image, and Digital Marketing. This study aims to look at the effect of Service Quality, Brand Image, and Digital Marketing on Purchasing Decisions. The research was conducted at Karla Pet Shop. The research method used is descriptive verification research with a quantitative approach with a sample size of 150 people who have shopped for Karla Pet Shop products either directly or online. The sampling technique used is the purposive sampling technique. This research was conducted by distributing questionnaires, interviews, and observations as data collection techniques. Testing the questionnaire with validity test and reliability test. The analysis method uses classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results showed that Service Quality, Brand Image, and Digital Marketing partially had a positive and significant effect on Purchasing Decisions. Meanwhile, the results of the study simultaneously show that Service Quality, Brand Image, and Digital Marketing have a positive and significant effect on Purchasing Decisions at Karla Pet Shop. Better Service Quality, good Brand Image, and appropriate Digital Marketing (good) increase Purchasing Decisions at Karla Pet Shop.</p>2025-04-30T10:05:30+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2781Macroeconomic Fluctuations on Financial Technology Profit: An Empirical Study on GOTO Company 2018-20242025-05-07T11:20:29+00:00Mochammad Rizaldy Insan Baihaqqymrizaldy@uninus.ac.idSobari SobariSobari@uninus.ac.id<p>The profitability of a company is an important aspect of the future of a company, especially companies that have gone public where financial performance is an important aspect for investors in considering investment decisions. In the context of digital era activities, various financial technologies (FinTech) have emerged which have brought about important changes in Indonesian banking. This study aims to examine the influence of macroeconomics, namely inflation and interest rates on the return on assets of GOTO Company in the period 2018-2024. The results of the study show that inflation and interest rates have no effect on the return on assets of GOTO Company. This indicates that the profitability of Fintech GOTO is not affected by inflation or interest rates, this condition indicates that there is a different pattern of influence between digital and conventional financial companies in their influence on macroeconomics and profitability.</p>2025-04-30T11:18:42+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2784Analysis of Variables that Affect the Initial Return of IPO Stocks on the Indonesian Stock Exchange in 2023 and 20242025-05-07T11:21:52+00:00Zulhelfi Zulhelfizulhelfi@unla.ac.id<p>In the process of listing shares for the first time, there is often an extraordinary increase in share prices. This extraordinary price increase certainly also provides benefits for investors. Given the phenomenon of high stock price increases, many studies have been conducted to determine the variables that are very instrumental in causing the increase in stock prices. Many studies have been conducted to determine the causes of high initial return, but the findings are different and inconsistent so the most dominant factor in determining the initial return cannot be determined. In this study, we will analyze the influence of variables of stock index changes, stock issuance value, oversubscription, PBV, PER, stock trading frequency, market capitalization, and stock trading volume, and whether they affect the initial return of IPO shares. Of the 8 variables observed, two variables have a positive and significant effect, namely stock issuance value and oversubscription, one variable has a negative and significant effect, namely stock trading frequency, four variables have a negative but insignificant effect, namely JCI, PBV, PER and market capitalization, and one variable has a positive but insignificant effect, trading volume.</p>2025-04-30T11:53:20+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2793Intrinsic Motivation, Competence and Affective Commitment have on Performance2025-05-07T11:25:16+00:00Syifa Nurhandayaninurhandayanisyifa@gmail.com<p>PT. Parkland World Indonesia is one of the companies that produces shoes and is competing to become a pioneer in the shoe market that can meet market needs amidst the need for improvements in terms of human resource performance in order to produce shoes with good results and in accordance with the standards set. This study aims to determine how much influence Intrinsic Motivation, Competence, and Affective Commitment have on Performance in the Development of PT. Parkland World Indonesia. The data sources in this study use primary and secondary sources and have 139 respondents from the Development of PT. Parkland World Indonesia. Data analysis is quantitative in nature with the aim of testing the established hypothesis and using multiple linear regression analysis calculations. In processing and analyzing data, the SPSS 25 application is used. From this study, it was concluded that Intrinsic Motivation, Competence, and Affective Commitment have a significant influence on the Development Performance of PT. Parkland World Indonesia. Judging from the calculations using multiple linear regression analysis, the results show that the Competence variable has the greatest influence on Performance, then the one with the greatest influence is Intrinsic Motivation, and the one with the smallest influence of the three independent variables is Affective Commitment to Performance.</p>2025-04-30T13:27:52+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2794Beyond Collaboration: The Impact of Partner Knowledge, Relational Skills, and Internal Communication on SME’s Performance2025-05-07T11:27:56+00:00Mersiana Setiarinimersiana@ars.ac.id<p>This study aims to analyze the influence of network capabilities consisting of Partner Knowledge, Relational Skills, and Internal Communication on SME’s performance. Partner Knowledge plays a role in forming information exchange routines that support business processes, while Relational Skill refers to the organization's ability to build strong relationships to obtain reliable market information. Meanwhile, Internal Communication functions as a routine interaction mechanism that improves collaborative competence and accelerates organizational performance. This study uses a quantitative approach with a survey method involving SME actors as respondents. The data collected were analyzed using regression analysis techniques to test the relationship between the variables studied. The results of the study indicate that the three network capabilities contribute significantly to improving SME’s performance, both individually and simultaneously. This finding confirms that effective network capability management can improve competitiveness, operational efficiency, and innovation in SME Performance.</p>2025-04-30T14:27:17+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2797The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design2025-05-07T11:29:16+00:00Roro Arinda Reswanti Julian Pratamaroro.arinda@gmail.comRezi M. Taufik Permanarezi.muhamad@gmail.comSyifa Fauziah Hamidahsyifafauziahhamidah@gmail.com<p>Online reviews are now a part of consumer preferences in determining product choices. This study aims to investigate the impact of negative online reviews from consumers and the role of religiosity on Muslim consumers' post-purchase behavior. Researchers use experimental designs to test hypotheses. The research focus is on understanding how Muslim consumers respond to negative online reviews as well as how religious factors may influence their responses to post-purchase behavior. This research is expected to provide insight for business practitioners in designing more effective review management and marketing strategies for the Muslim market, as well as providing a theoretical contribution to the understanding of the relationship between consumer reviews, religiosity, and post-purchase behavior.</p>2025-04-30T00:00:00+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2798Analysis of Work-Life Balance and Job Satisfaction in Improving Employee Performance Mediated by Work Motivation2025-05-07T11:32:22+00:00Nawawi Nawawi211024@primagraha.ac.idWahyudi Wahyudiwahyudi@primagraha.ac.idAbdurrohman Abdurrohman102707@primagraha.ac.id<table width="587"> <tbody> <tr> <td width="378"> <p>The complexity of problems in the work environment demands attention to work-life balance (WLB) and job satisfaction as key determinants of employee performance, with work motivation acting as a mediating variable that strengthens the causal relationship between working conditions and individual productivity. This study aims to examine the influence of WLB and job satisfaction on employee performance, focusing on the mediating role of work motivation within a government context. Using a quantitative approach, primary data were collected through questionnaires distributed directly to 70 employees of the Serang District Ministry of Religion Office, and the relationships between variables were tested using PLS-SEM version 4.0. The empirical findings reveal that WLB neither directly nor indirectly influences employee performance. Conversely, job satisfaction significantly affects work motivation, which positively contributes to improving employee performance. Furthermore, work motivation mediates the relationship between job satisfaction and performance, but it does not serve as a mediating factor between WLB and performance. These findings underscore the importance of implementing human resource management strategies centered on performance enhancement to foster a more motivated and productive workforce, which, in turn, can support the efficiency of public sector services and contribute to broader economic growth</p> </td> </tr> </tbody> </table>2025-04-30T16:38:27+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2805I'll Buy What You Post! : The Impact of Social Media Influencer on Consumer Purchase Intention2025-05-07T11:35:09+00:00Giaza Ananda Barokahgiazaananda@gmail.comLizar AlfansiLizar_alfansi@unib.ac.id<p>Traditional marketing is losing effectiveness. Brands are turning to social media influencers to shape consumer behavior. This study definitively investigates the impact of influencer attributes, trustworthiness, attractiveness, and expertise on consumer purchase intention, focusing specifically on the Erigo fashion brand. We used a quantitative approach, collecting data via online questionnaires from Erigo's influencers. We applied Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze the relationships between variables. The results are clear: all three influencer attributes significantly influence brand attitude and purchase intention, with expertise showing the strongest effect. Brand attitude also serves as a mediator between influencer attributes and purchase intention. The findings demonstrate that credible influencers enhance consumer trust and foster positive brand perception and purchase intent. This study provides valuable insights into digital consumer behavior and offers strategic guidance for fashion marketers looking to leverage influencer partnerships to boost brand engagement and sales.</p>2025-04-30T17:00:42+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2811Increasing Students' Interest in Entrepreneurship Influenced by Entrepreneurial Attitudes and Motivation of Needs2025-05-07T11:42:34+00:00Dian Wahyuningsihdian.wahyuningsih74@gmail.comDonald Frensius Pasaribudonald@utnd.ac.id<table width="587"> <tbody> <tr> <td width="378"> <p>Interest in entrepreneurship arises from a person's desire to start a new business. One of the driving factors for a person to become an entrepreneur is attitude. Entrepreneurship refers to the traits, character, and attributes possessed by individuals who have a strong drive to create innovative and creative ideas in every activity that produces results. This study aims to examine the effect of Entrepreneurial Attitudes and Needs Motivation on Student Entrepreneurial Interst in Langlangbuana University Students, Faculty of Economics and Business, Management Study Program, Class of 2020-2021. Using a method, the Proportionate Stratified Random Sampling technique with the Slovin formula of 75 students using descriptive and verification methods. Data analysis was carried out using Method of Succesive Interval (MSI) and Path Analysis assisted by the SPSS Program, as well as Hypothesis Testing. The results showed that the Entrepreneurial Attitude variable was good enough towards good, Motivation Needs were good enough towards good, and Entrepreneurial Interest was also considered goof enough towards good. Verification analysis shows that Entrepreneurial Attitude has an influence on Entrepreneurial Interest, Needs Motivation affects Student Entrepreneurial Interest of Langlangbuana University Students, Faculty of Economics and Business, Management Study Program, Class of 2020-2021.</p> </td> </tr> </tbody> </table>2025-04-30T17:29:11+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2821The Influence of Compensation and Work Motivation on Employee Performance2025-05-07T11:41:53+00:00Muhammad Faris Hidayatullahmuhammadfarish141@gmail.comImam Muhtadinimam.muhtadin@umj.ac.id<table width="587"> <tbody> <tr> <td width="378"> <p>In this era of globalization, every company is trying to show its superiority in order to survive in increasingly tight business competition. Companies are required to increase effectiveness and efficiency optimally so that the company's goals can be achieved. Every company has targets and goals to accomplish in a certain period. PT. Infinit Teknika Industri is a relatively new company in the industrial landscape in Indonesia. Founded in 2022 and based in Tangerang, we have established ourselves as a major player in the electrical and mechanical fields. Initially, we focused on providing high-quality electrical and mechanical equipment. However, as time passes, we realize the importance of providing a more comprehensive service. Therefore, we started offering installation services to ensure that the solutions we provide deliver optimal results for customers, with a vision to become an active contributor to national infrastructure development. The purpose of this research is to determine the influence of compensation and work motivation on employee performance. This research uses observation and questionnaire methods as instruments. The respondents were 45 employees at PT. Infinit Teknika Industri. The sampling process uses technical non-probability sampling using an associative quantitative approach using primary data. Associative quantitative data analysis technique using primary data. </p> </td> </tr> </tbody> </table>2025-04-30T17:55:14+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2822Product Design and Process Design That Influence the Quality of Shirt Products2025-05-07T11:40:51+00:00Dudi Haryadiduem.isdudi@gmail.comIlham Fauzanfauzanilham477@gmail.com<p>Clothing is no longer just a common thing, but also requires aesthetics and attractive designs that can increase the wearer's confidence. Along with the development of the times, people are increasingly selective in choosing products. The clothing industry must take advantage of this opportunity by continuing to innovate in creating new, unique and high-quality clothing models, in order to meet market needs and compete well. This study aims to measure the level of product quality produced due to the influence of Product Design and Process Design on the Quality of Shirt Products at PT.Nirwana Indo Apparell. This research was conducted with a quantitative approach. The methods applied are descriptive and verification analysis. Data were collected through company data, literature studies and distributing questionnaires to 60 respondents and their calculations using the SPSS 26 program. Data analysis was carried out using the path analysis method. Based on the results of the study, it was found that product design is included in the fairly good category, process design is included in the fairly good category, and product quality is also included in the fairly good category. In addition, Product Design also has an influence on product quality, as well as process design which affects product quality. Overall, product design and process design simultaneously affect product quality.</p> <p> </p>2025-04-30T18:17:15+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2824The Influence of Organizational Culture, Morals and Leadership Style on Employee Performance2025-05-07T11:44:23+00:00Antin Ayundaantinayunda2@gmail.comMarliyah MarliyahMarliyah@uinsu.ac.idTri Inda Fadhila RahmaTriindahfadhilarahma@uinsu.ac.id<p>Employee performance is the main factor in the success of a company, including in the plantation sector which has a field-based, hierarchical work system. PT. Perkebunan Nusantara IV The Tobasari is a state-owned company that implements the AKHLAK organizational culture (Trusted, Competent, Harmonious, Loyal, Adaptive, and Competent) to improve employee performance, but its implementation has not been evenly distributed to all employees. The purpose of this study was to analyze the effect of AKHLAK Organizational Culture and Leadership Style on Employee Performance at PT. Perkebunan Nusantara IV The Tobasari. The research method used was quantitative, with data collection techniques through distributing questionnaires to 62 employees of PT. Perkebunan Nusantara IV The Tobasari as respondents. Data analysis was carried out using the Partial Least Square (PLS) method based on Structural Equation Modeling (SEM) to analyze the relationship between variables. The results of the study showed that AKHLAK organizational Culture had a positive and significant effect on employee performance at PT. Perkebunan Nusantara IV The Tobasari. Meanwhile, Leadership Style did not show any effect on employee performance at PT. Perkebunan Nusantara IV The Tobasari. The findings in this study indicate that employees are more influenced by work culture than by leadership style.</p>2025-04-30T18:43:17+00:00##submission.copyrightStatement##http://journalfeb.unla.ac.id/index.php/almana/article/view/2826Analysis the Influence of Sharia Compliance, Islamic Financial Literacy, and Risk Perception on Islamic Stock Investment Decisions in the Bibit Application2025-05-07T11:49:06+00:00Rahmad Mulia Tama Nasutionrahmadmulia2002@gmail.comMuhammad Ikhsan Harahapm.ihsan.harahap@uinsu.ac.idRahmat Daim Harahaprahmatdaimharahap@uinsu.ac.id<p>This study aims to determine the effect of Sharia Compliance (X1), Sharia Financial Literacy (X2) and Risk Perception (X3) on Sharia Stock Investment Decisions (Y) in the Bibit application, study of students of the Faculty of Economics and Islamic Business UINSU. This study uses a quantitative approach method. The data used in this study are primary data. Data collection in this study used a questionnaire to 100 respondents of FEBI UINSU students who use the Bibit application. The sampling method in this study uses the Slovin formula and the determination of samples / respondents using non-random purposive sampling with the criteria of respondents of FEBI UINSU students who invest in Islamic stocks in the Bibit application. Data processing and analysis using multiple linear regression methods which include data quality tests, classical assumption tests and hypothesis testing. The results showed that simultaneously the influence of X1, X2, X3 had a positive and significant effect on Y, partially only X3 had a positive and significant effect on Y. The results of testing the coefficient of determination R Square of 0.203 or 20.3%, indicate that the independent variable (X) contributes to the influence or is able to explain the dependent variable (Y) or the Islamic stock investment decision in the Bibit application for FEBI UINSU students.</p>2025-04-30T19:27:22+00:00##submission.copyrightStatement##